Athabasca University is Canada's Open University. Because we're online, open, and flexible, students can pursue learning regardless of location, life circumstances, academic history, or age. Athabasca University is a leading Canadian distance education institution renowned for its flexible and accessible learning programs. Established in 1970, it has become a pioneer in online and distance education, offering a wide range of undergraduate and graduate programs across various disciplines. As Canada's Open University, Athabasca University provides learners with the opportunity to study at their own pace and from any location, making education accessible to a diverse range of students. The university's innovative online platform, coupled with its dedicated faculty and staff, ensures a high-quality learning experience. Athabasca University is committed to empowering learners, regardless of their background or circumstances, to achieve their educational goals and pursue lifelong learning.

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Get the frameworks and tools necessary to understand consumers, market trends, and competitive marketing strategies with Athabasca University’s online University Certificate in Marketing. The program also emphasizes the development of critical and strategic thinking skills, enhancing your ability to make informed marketing decisions. There are no formal admission requirements for this program. All you need is to be 16 or older. You can enrol anytime and start right away, regardless of your previous education. Show less

Program learning outcomes
As a result of completing this program, students should be able to
demonstrate knowledge and skills in identifying customer needs through market research, developing new products and services based on marketing strategy formulation, and promoting and distributing products and services with relevance in both domestic and international settings.
demonstrate a basic understanding of issues related to international trade controls, foreign trade operations, location of markets, negotiation practices, monetary issues, and international public relations.
demonstrate entry-level marketing skills for use in government, industry and private sector organizations that engage in exporting or importing goods and services in world markets.
demonstrate an in-depth understanding of consumer behaviour, e-marketing, international marketing, marketing strategy, sales-force management, and marketing research.

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