Conestoga College is a public college located in Kitchener, Ontario, Canada. It offers more than 200 programs in various fields such as Engineering, Business, Health Sciences, Information Technology, Media and Design, and Community Services.

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Conestoga's Public Relations Diploma Program is your first step towards an exciting career in communications. In this program, you will learn how to build relationships between organizations and their many stakeholders. This highly interactive diploma has you working with live clients, delving into case studies, and building your professional portfolio with relevant pieces as you progress. You will discover creative communication strategies to solve organizational problems and make the most of business opportunities with key publics. You will develop and execute various writing styles used throughout the communications industry. Brand reputation, media relations, crisis and issues management, digital media, presentation skills, research, emerging technology, design, and public relations solutions are only some of the skills you will be adding to your resume. Our professional advisory committee allows you to meet and connect with leaders in the industry. In your fourth semester, you will step into the field for a five-week immersive placement opportunity and gain career experience before graduating. Graduates from this program will be well equipped to pursue social media management, public relations for non-profits, event coordinating, media relations, work within PR agencies or communication departments, and support entrepreneurial endeavours. Show less

Courses
Level 1
Course details
Business and Entrepreneurship for PR Professionals
BUS1175

College Reading & Writing Skills
COMM1085

Conestoga 101
CON0101

Principles of Design
DSGN1330

Digital Media I
MDIA1001

Introduction to Public Relations
PRLN1020

Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options
Level 2
Course details
Digital Media II
MDIA1140

Writing for Public Relations
PRLN1051

Research for Public Relations
PRLN1060

Multimedia and Emerging Technologies
PRLN1090

Media Relations
PRLN1150

Persuasion and Presentations
PRLN2190

Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options
Level 3
Course details
Career Success
CDEV1830

Issues and Ethics
ETHS2001

Fundraising and Event Management
FUND2010

Safety in the Workplace
OHS1320

Public Relations Campaigns
PRLN1120

Writing for Public Relations 2
PRLN2180

Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options
Level 4
Course details
Portfolio Development
CDEV2210

Field Placement (Public Relations)
FPLT2070

Social Media Strategies and Analytics
MDIA2020

Integrated Marketing Communications
MKT2300

Public Relations Capstone
PRLN2050

Copywriting
PRLN2240

Program outcomes
Participate in the planning of public relations activities, including the development of clear, measurable communication objectives and project budgets and selection of strategies, tactics, tools and resources to support a range of stakeholder relationships and organizational objectives.
Support the implementation and management of strategies, tactics, budgets and resources for a range of public relations activities to achieve communication objectives and meet activity guidelines and requirements.
Write and edit clear, accurate, targeted copy appropriate for the chosen channel(s) and to a specified deadline.
Apply visual, audio, multimedia and interactive elements, fundamental design principles and accessibility standards, independently and collaboratively, to support the production of effective, timely communications appropriate for diverse channels and audiences.
Use information sources, research tools and results, and apply analytical skills to support the development of communication objectives, selection of strategies and tactics, and measurement of the impact of public relations activities.
Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
Keep current with emerging social and economic trends, and local, national and global issues to inform public relations plans and activities, support organizational effectiveness and stakeholder relationships, and guide ongoing personal professional development.
Select and use current and emerging technologies to support the quality and delivery of public relations activities and organizational effectiveness.
Use strategies and tools to build and maintain professional relationships to support public relations activities, organizational objectives and career development.

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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