FIRST SEMESTER
MANAGEMENT AND ORGANIZATION FOR TOURISM AND HOSPITALITY ENTERPRISES
Course code
TRHM513
Credit
3
Theoretical
3
Practical
0
Ects
10
This course is structured to provide detailed information about the contemporary management practices to Master of Tourism Management students This basic approach deals with information societies and organizations information technologies globalization and organizations Total Quality Management approaches basic competence outsourcing hybrid organizations downsizing lean organizations and cluster organizations The main topics of management and organization are: development of management theory organization theory and approaches of organization-environment relations management process (planning organizing execution coordination and control) organizational structures and new ideas and applications for organizational structure (strengthening core competencies organizational citizenship intellectual capital etc) and general organizational culture will be covered
ELECTIVE I
ELECTIVE II
ELECTIVE III
SECOND SEMESTER
MARKETING STRATEGIES FOR HOSPITALITY OPERATIONS
SEMINAR
ELECTIVE IV
ELECTIVE V
THIRD SEMESTER
THESIS
OPTIONAL MODULES
RESEARCH METHODS
Course code
TRHM515
Credit
3
Theoretical
3
Practical
0
Ects
10
The aim of this course is to provide insights into research concepts and procedures in the social sciences with an emphasis on social sciences Both quantitative and non-quantitative methods are examined Topics to be covered include the nature of social research and philosophies of social research: methodological questions qualitativequantitative and comparative analyses identifying a research topic review of the literature analysis of documents interviews content analysis and writing up and preparing a research proposal This course is also designed to provide you with the tools to conduct systematic research within leisure recreation and tourism settings You will learn about problem-solving and decision-making based on research design and methods Some statistics will also be introduced
DEVELOPMENT OF SUSTAINABLE TOURISM POLICIES AND PLANNING
INTERNATIONAL HOTEL MANAGEMENT
CONSUMER BEHAVIOUR
TQM IN TOURISM AND HOSPITALITY INDUSTRIES
SERVICE QUALITY MANAGEMENT IN TOURSIM INDUSTRY
INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY
HUMAN RESOURCES MANAGEMENT
STRATEGIC MANAGEMENT FOR TOURISM AND HOSPITALITY ENTERPRISES
MANAGEMENT FOR TOURISM AND HOSPITALITY INDUSTRY
TRAVEL AND TOUR OPERATIONS
E-TOURISM
TOURISM AND HOSPITALITY RESEARCH
SERVICE MARKETING IN THE TOURISM INDUSTRY
LEADING TRANSFORMATION AND CHANGE
MARKETING FOR TOURISM AND HOSPITALTY INDUSTRY I
NEGOTIATION TECHNIQUES AND CONFLICT MANAGEMENT SKILLS
MARKETING FOR TOURISM AND HOSPITALITY INDUSTRY II
TOURISM ECONOMICS
ORGANIZATION BEHAVIOUR
INDUSTRIAL ORGANIZATIONAL AND WORK BEHAVIOR MANAGEMENT
ORGANIZATIONAL COMMUNICATIONS
TECHNIQUES FOR STATISTICAL ANALYSIS
ENTREPRENEURSHIP
MULTINATIONAL COMPANIES AND ISSUES IN GLOBALISATION
BUSINESS ETHICS
BANK MANAGEMENT
CONSUMER BEHAVIOR
MODERN THEORY OF BANKING AND FINANCE
INVESTMENTS MANAGEMENT
BUSINESS ECONOMICS
NEW COMMUNICATION TECHNOLOGIES
DIGITAL MARKETING
DESIGN THINKING AND SECTORAL INNOVATION
MANAGEMENT INFORMATION SYSTEMS
PORTFOLIO THEORY AND EQUITY ANALYSIS
PROJECT MANAGEMENT
LANGUAGE OF SCIENCE AND CRITICAL EVALUATION
HUMAN RESOURCE MANAGEMENT
INTERNATIONAL FINANCIAL MARKETS
SUSTAINABLE MARKETING
MESSAGE DESIGN AND MEDIA MANAGEMENT
FILM AESTHETICS
HISTORY OF MANAGEMENT THOUGHT
ADVANCED MACROECONOMIC THEORY
ADVANCED MARKETING RESEARCH
MARKETING IN GLOBAL ENVIRONMENT
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