📖Program Curriculum
Year 1
Option Set 1
Students are required to study the following compulsory modules
Academic English for Postgraduates Business
Developing Advertising and Promotional Strategies 30 credits
Digital Marketing 30 credits
Creative Content 15 credits
Transformational Leadership through Transversal Skills
Data Analytics for Internationalernationalernational Business Decisions 15 credits
Research Methods 15 credits
Students are required to choose 45 credits from this list of options
Dissertation 45 credits
Consultancy Project 45 credits
Students are required to choose 2 modules from this list of options
Branding 15 credits
Inside the Customer's Mind 15 credits
Option Set 2
Students are required to study the following compulsory modules
Academic English for Postgraduates Business
Developing Advertising and Promotional Strategies 30 credits
Digital Marketing 30 credits
Creative Content 15 credits
Transformational Leadership through Transversal Skills
Data Analytics for Internationalernationalernational Business Decisions 15 credits
Research Methods 15 credits
Students are also required to choose 45 credits from this list of options
Dissertation 45 credits
Consultancy Project 45 credits
Students are also required to choose 2 modules from this list of options
PR Planning and Communication Skills 15 credits
Corporate Communications 15 credits




