📖Program Curriculum
Year 1
Core Modules
Credits
Introduction to Artist Development
20.00
You'll be taught to evaluate processes around the creation & development of contemporary music. You'll learn about the management of creativity and explore the legal framework surrounding artists and the interaction of managers with the industry. You'll examine current methods of establishing an artistic brand prior to products entering the market.
Entertainment Industry Framework
20.00
You'll be taught how to examine the range and role of music & entertainment organisations responsible for the management and administration of the industry and key issues they currently face. You'll look at artist management record & publishing companies copyright & collection societies retail streaming broadcast social media and DIY culture...
Event Planning and Practice
20.00
This module is an introduction to events planning. The basic business structures of events and a thorough knowledge of venue selection and the differences on offer within the event industry will be discussed. This module aims to foster an in-depth understanding of the process planning budgeting staging and evaluation of various types of events.
Managing Your Brand
20.00
This module looks at branding and the creation of identity across multiple platforms both on and offline with a focus on managing a personal brand in the context of the mainstream and independent music and entertainment industries. You'll also be introduced to fundamental principles of management both self and in the context of organisations.
Principles of Marketing
20.00
You'll be introduced to the principles of marketing theory in the context of the event & entertainment industries & explore links between identifying event attendees’ needs & wants and event marketing. You'll study how these principles can offer an understanding of the market including how marketing impacts fans events and other facilitators.
Opportunity Modules
You must choose 2 x 10 credit Level 4 Opportunity modules from the Opportunity module catalogue.
Year 2
Core Modules
Credits
Music Business Project
20.00
You'll need to understand and analyse the processes for planning managing & co-ordinating all aspects involved in the staging of a professional live event. The finished event will be evaluated in the context of the initial aims and objectives as well as design and creation of an experience using appropriate music business and management theories.
Research Methods
20.00
The aim of the module is to provide you with an introduction to research methods and the skills necessary for planning and conducting research and enquiry within their field of study discipline or professional contexts.
The Music Entrepreneur
20.00
The module aims to give you the knowledge to become self-employed in the music/events/entertainment industries. You'll study concepts and techniques relevant to content-driven businesses such as marketing promotion and potential income streams to evaluate the success of contemporary small business practices. You'll also consider approaches to co...
Optional Modules
Credits
Artist Management
20.00
This module builds on the foundations of the Level 4 Introduction to Artist Development module focusing now on concepts pertinent to contemporary artist management. Teaching sessions will be delivered by members of the academic team and where appropriate guest speakers from industry.
Fan Cultures
20.00
You'll study social and cultural theory in the context of the music & event industries and explore the links between audiences media & industry in a societal context. You'll study how social & cultural theory gives a unique perspective on the relationship between fans industry and media and look at theories of fandom subcultures & audiences.
Music Publishing
20.00
You'll study historic & current developments of publishing practice & legal principles underpinning today's music industry including examining the creative financial & business roles within music publishing. You'll study collecting societies copyright law and publishing contracts with practical application to the music & entertainment industry.
Music Publishing (Placement)
20.00
This placement offers you the chance to gain hands on real-life experience of the workplace where you can connect and expand your academic knowledge to develop and enhance your employability skills and practice a professional work ethic.
Venue Management and Concert Promotion
20.00
Building on theories and practices in the events industry introduced at level 4 you'll study the specifics of venue management and event promotion including events management marketing principles budget structures the different management roles within the events industry and the production processes of organising an event.
Opportunity Modules
In addition you must choose 2 x 10 credit Level 5 Opportunity modules from the Opportunity module catalogue.
Year 3
Core Modules
Credits
A&R
20.00
You'll study the role of Artists & Repertoire Managers in content focused music business including how they acquire deliver control and develop the content. You'll look at how these considerations are governed by the commerce vs creativity contradictions in commercial cultural industries and examine case studies of A&R across the music business.
Entertainment Law
20.00
This module introduces intellectual property law and how critical it is to the economic structure of the music and entertainment industries. Set against the framework of the legal system in the UK you'll study copyright trademarks design rights and allied areas of intellectual property law as well as the Copyright Designs & Patents Act 1988 and...
Independent Work
40.00
This module will give you a thorough understanding of the fundamental topics needed to manage projects within a complex and ever-changing environment. You’ll develop a deeper understanding of both theoretical and practical aspects of project management and gain the essential skills necessary to plan monitor control and deliver successful project...
Optional Modules
Credits
Mosh Pit Politics
20.00
You'll investigate analyse and critically evaluate a range of social issues related to the production and consumption of music from a criminological sociological and cultural theoretic perspective. This module is updated each academic year so that present social issues affecting music are included.
Creative Strategies
20.00
This module aims to encourage strategic thought in contemporary music & events. You'll study strategic management and international issues faced from the globalisation of the industry. You'll have the chance to reflect on moral dilemmas in the music & event sector and develop your philosophical appreciation of the role of music & events in society.
Digital Marketing
20.00
You'll study digital marketing management in the context of the music event & entertainment industries. You'll look at current and future challenges presented by new & emerging technologies as they apply to marketing management and consider how to apply an integrated marketing approach to promotion in the music event & entertainment industries.
Industry Issues
20.00
