📖Program Curriculum
PROGRAMME STRUCTURE
Media management involves a taught course which will run from September 2022 to April 2024 followed by an individual supervised dissertation
The taught component involves a combination of lectures seminars and group-work sessions as well as regular presentations from senior and experienced figures in the media industry You will be taught by specialist staff from the Centre for Cultural Policy Research and the Adam Smith Business School
Assessment is based primarily on individual written essays and assignments but also involves group-work projects presentations and an examined element
Semester 1
In semester one you will complete four compulsory core courses totalling 60 credits
Core courses
MEDIA ECONOMICS
MANAGING STRATEGIC CHANGE MEDIA MANAGEMENT
MARKETING MANAGEMENT MEDIA MANAGEMENT
RESEARCH METHODS 1 CCPR
Semester 2
In semester two you will complete two compulsory core courses totalling 40 credits and one or two optional courses totalling 20 credits
Core courses
MEDIA & CULTURAL POLICY
RESEARCH METHODS 2 CCPR
Optional courses
Optional courses may include but are not limited to
INTELLECTUAL PROPERTY LAW
DIGITAL TRANSFORMATION NEW MODELS OF BUSINESS
ISSUES IN AUDIENCE MANAGEMENT
Dissertation
At the end of semester two you will produce a substantial piece of writing of around 12000 words presenting original research on a topic relevant to management of media to be submitted in early August
MEDIA MANAGEMENT DISSERTATION
Programme alteration or discontinuation
The University of Glasgow endeavours to run all programmes as advertised In exceptional circumstances however the University may withdraw or alter a programme For more information please see Student contract