Wrexham Glyndwr University is a public university located in Wrexham, Wales. It was established in 2008 as a merger of the North East Wales Institute of Higher Education and the Welsh College of Horticulture. The university offers a wide range of undergraduate and postgraduate programs in various fields, including arts, business, engineering, health, sciences, and social sciences. It has several campuses in Wrexham and Northop, and it is known for its strong focus on applied research, innovation, and entrepreneurship. Wrexham Glyndwr University is also committed to providing a supportive and inclusive learning environment for its students and to developing strong links with local communities and businesses.

The modules studied in the International Marketing Management programme actively encourage you to apply theory and modelling tools to acquire and expand your innovation creativity problem-solving and judgement skills to evaluate assess and make justified business and financial decisions and reasoning within key business and marketing areas focusing on real-world scenarios discussions debates and complex challenges.

You will develop a depth of knowledge through the analysis of theory to practice enabling you to build specialised and in-demand skillsets as you explore current and future areas within international marketing management equipping you with the knowledge and tools needed to enhance your prospects and make a professional impact on your future career.

Taught Modules

Corporate Strategy and International Management (core): This module provides insights into the factors influencing the formulation and implementation of strategy within an international business environment taking account of internal and external business and environmental factors and challenges that impact and influence strategy and leadership and how this translates to management and operations.
Finance and Accounting for Business (core): This module focuses on the imparting of knowledge regarding the preparation and analysis of financial statements as well as the fundamentals of finance and financial reporting at national and international levels. It also considers the structure of the financial markets and the environments in which they operate.
International Organisational Branding (core): This module enables yo to take a strategic approach to organisational branding and branding strategies that influence its reputation workforce products and management across various organisational functions to discover and recognize the value of branding and brand management within the business landscape.
Subject-Specific Modules

Global Marketing Communications and Branding (core subject pathway): You will critically appraise corporate brand management and the importance of digital communications in developing corporate positioning and building brand equity. Within marketing management you will be able to identify and prioritise key stakeholders and the influence they have in determining the role for corporate reputation management in global organisations. You will also be able to justify and recommend digital channels and tools effectively to support global corporate reputation.
International Marketing and Services Management (core subject pathway ): This module aims to cover the core management issues marketing professionals face within national and international marketing and its services. You will develop skills and knowledge in the key marketing areas of culture economic forces political and legal issues infrastructure. Various topics and international theory will be explored and there will be a focus on current trends and challenges so that the field of marketing can continually adapt and remain cutting edge.
Optional Modules

International Entrepreneurship (option): Explore different entrepreneurial processes concepts theoretical models and the role culture plays in how to start develop and manage a global venture as well as study the environmental factors affecting international entrepreneurship discovering how entrepreneurs make choices on a domestic & international level including international expansion and the global monetary environment.
Globalisation and Contemporary Issues in International Business (option): Investigate and examine the trends in international business and consider how they contribute towards a greater interdependence among economies new and emerging international markets technologies and political developments.
International Business Principles and Practice (option): Examine the international business practice and principles that are undertaken within businesses and organisations within a global context encouraging development and engagement in a critical understanding of this subject area from a management perspective. You will critically examine contemporary business practices and you will research and study the impact of these on the wider business environment via theory-based analyses as well as look at what business practices and principles will shape the future of global business economies and societies.
Dissertation Module

Research Methods and Dissertation: You will learn about the nature and makeup of academic research and methodologies that align with research frameworks whilst being introduced to analytical techniques approaches to sampling and research ethics before completing a research proposal in your subject area of programme study. You will complete a dissertation research project pursuing the research question you proposed in the module Research Methods. Over the course of the module you will: design your research instrument; secure approval; collect data; analyse data; and write up your research.
If completing with Advanced Practice you will complete a 12-week internship in addition to the above.

Advanced Practice Placement

All programmes are offered with an additional advanced practice module which provides you with the opportunity for increased credits through undertaking a 3-month internship in a company. This helps provide you with fantastic future employability opportunities and the chance to use the knowledge gained during your taught programmes in real-life projects.

(The university does not secure placements and it is your responsibility to organise this).

• Wrexham Glyndwr University is a public university located in the picturesque town of Wrexham, Wales. Established in 2008, the university has quickly earned a reputation as a vibrant, student-centered institution that is committed to providing an outstanding academic experience.
• At Wrexham Glyndwr University, students are at the heart of everything that the institution does. The university offers a wide range of undergraduate and postgraduate programs in various fields, including arts, business, engineering, health, sciences, and social sciences. The programs are designed to provide students with a strong theoretical foundation as well as practical, hands-on experience that is relevant to the industry.
• The university is known for its strong focus on applied research, innovation, and entrepreneurship. The institution has several research centers and institutes that are dedicated to conducting cutting-edge research in various fields. Students at Wrexham Glyndwr University have the opportunity to work alongside world-class researchers and academics, gaining valuable skills and experience that will set them apart in the job market.
• In addition to its academic programs and research activities, Wrexham Glyndwr University is also committed to providing a supportive and inclusive learning environment for its students. The institution offers a range of support services, including academic support, personal counseling, and disability support, to ensure that every student has the resources they need to succeed.
• Wrexham Glyndwr University has a diverse student body from over 70 countries, with international students making up around 10% of the total student population. The university actively promotes internationalization and provides various support services to help international students settle in and thrive during their studies. The university also offers exchange programs and study abroad opportunities that allow students to experience different cultures and gain a global perspective.
• The campus of Wrexham Glyndwr University is modern and well-equipped, with state-of-the-art facilities that are designed to support learning and research. The university has several campuses in Wrexham and Northop, all of which are easily accessible by public transport.
• At Wrexham Glyndwr University, students are empowered to succeed, both academically and personally. The institution’s focus on practical, hands-on learning, combined with its commitment to research and innovation, ensures that graduates are well-prepared for the challenges of the workplace. With a strong support network and a diverse community of learners, Wrexham Glyndwr University is an excellent choice for students who are looking for an exceptional academic experience in a supportive and inclusive environment.
• In conclusion, Wrexham Glyndwr University is a dynamic and forward-thinking institution that is dedicated to empowering students for success. With its focus on practical, hands-on learning, cutting-edge research, and supportive environment, the university is an excellent choice for students who are looking for a quality education that will prepare them for the challenges of the future.

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it