The University of the West of Scotland (UWS) is a modern and vibrant institution located in Scotland. It was formed in 2007 through the merger of the University of Paisley and Bell College. With a history dating back to 1897, UWS has a rich heritage of providing education and training to students from across Scotland and around the world. Today, UWS is one of Scotland's largest universities, with four main campuses located in Paisley, Hamilton, Ayr, and Dumfries. The university offers a wide range of undergraduate and postgraduate programs in areas such as business, engineering, health, education, and the arts, and is known for its innovative and student-centered approach to learning.

Our modules cover subject areas that are core to the management of practical and critical issues in events. The modules immerse students into the policy and politics in events, issues related to branding, and equips them with skills on critical inquiry and research.

They are delivered using traditional lecture content, recorded conversation with practitioners, policy makers or guest academics and via tutorials or workshops. We will make use of a variety of teaching tools including case studies, student-led presentations, discussion tasks and practical activities designed to enable students to take responsibility for their own learning and develop a rounded understanding of the subject matter.

Students are assessed by applying a range of practically-focused assignments, including written reports, case studies, portfolios, presentations and other assessment formats which will replicate the types of practice graduates will be expected to undertake in their typical working life upon completion of the programme.

To exit with a Postgraduate Diploma you must pass the taught modules. You will most likely continue to work towards an MSc, and will complete relevant modules and a dissertation.

To achieve the Postgraduate Diploma (PgDip), your studies will include:

Branding People, Places and Spaces (core, 20 credits)
Critical Event Studies (core, 20 credits)
Creative Research (core, 20 credits)
Politics and Policy in Events and Tourism (core, 20 credits)
Practical Issues in Events (core, 20 credits)
You will also complete an additional 20 credits from a list of option modules. Suggested module options include:

Content and Media Management (optional, 20 credits)
Managing Consumer Behaviour (optional, 20 credits)
Digital Marketing Theory (optional, 20 credits)
Successfully completing the PgDip allows you to proceed to the master's dissertation where you’ll complete one of the following:

Marketing, Events and Tourism Dissertation (core MSc, 60 credits)
Professional Practice Route project (core MSc, 60 credits)
Teaching and Assessment
LEARNING AND TEACHING

Scheduled learning: 30%
Independent study: 70%
ASSESSMENT

Practical: 55%
Coursework: 45%
Assessment methods will include:
Oral presentation
Written reports
Coursework
Academic posters
Essays
Case studies
Literature reviews
Research proposals
Posters
Portfolio of written work
Portfolio of practical work
Course Structure
Find out more about the structure, learning outcomes, compulsory and optional modules in this course.

International Events Management Course Structure

• The University of the West of Scotland (UWS) is a vibrant and dynamic institution located in Scotland. Founded in 2007, UWS was formed through the merger of the University of Paisley and Bell College. With a history dating back to 1897, the university has a rich heritage of providing education and training to students from across Scotland and around the world.
• UWS is one of Scotland's largest universities, with four main campuses located in Paisley, Hamilton, Ayr, and Dumfries. The university offers a wide range of undergraduate and postgraduate programs in areas such as business, engineering, health, education, and the arts. UWS is also known for its innovative and student-centered approach to learning, which includes a focus on practical, real-world experiences and hands-on learning opportunities.
• UWS is officially ranked by Times Higher Education in the top 150 of universities worldwide under 50 years old (2022 Young University Rankings). In the recent Research Excellence Framework (REF) 2021, 90 percent of research at University of the West of Scotland was classed as world-leading, internationally excellent, or recognised internationally. UWS was also crowned Higher Educational Institution of the Year 2022 (The Herald Higher Education Awards).
• One of the standout features of UWS is its commitment to providing students with the skills and knowledge they need to succeed in today's rapidly changing job market. The university offers a wide range of programs that are designed to meet the needs of students from all backgrounds, and its experienced faculty is dedicated to helping students reach their full potential.
• In addition to its strong academic programs, UWS also offers a wealth of extracurricular activities and student services. The university has a vibrant student life, with numerous clubs and organizations, as well as sports teams, volunteer opportunities, and cultural events. There is also a well-established student support network that provides guidance and assistance to students on a wide range of topics, from academic support to personal and financial advice.
• Another key aspect of UWS is its strong commitment to research. The university has a growing reputation as a center of research excellence, and its faculty and students are working on a wide range of cutting-edge projects in areas such as engineering, health, education, and the arts. This research is not only helping to advance knowledge in these fields, but it is also helping to create new opportunities for students and improve the lives of people around the world.
• In conclusion, the University of the West of Scotland is a dynamic and forward-thinking institution that is dedicated to providing its students with the education, skills, and experiences they need to succeed in today's rapidly changing world. With its strong academic programs, vibrant student life, and commitment to research, UWS is the perfect place for students who want to get the most out of their college experience.

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it