📖Program Curriculum
You can study full–time for one year or part-time over two years.
In the Autumn semester you take three compulsory modules: Advanced Topics in Communication Human Information Behaviour and Media Research Methods.
In the Spring semester you pick three optional modules (see below) allowing you to prepare for careers in either digital analytics and marketing or digital content production. You can also mix optional modules if desired (i.e. a mix of analytics marketing and production options).
In the Summer semester you undertake a supervised research dissertation or supervised digital project aligning with your academic and or professional interests.
Modules
The module information below provides an example of the types of course module you may study. The details listed are for the current academic year (September 2022). Modules and start dates are regularly reviewed and may be subject to change in future years.
There are two options for this course:
Starting September full time (Stirling Campus)
Year 1 Autumn semester
Compulsory module
Module Credits
Human Information Behaviour (MMAPP17) 20 credits
Compulsory module
Module Credits
Research Methods (MMAPP12) 20 credits
Compulsory module
Module Credits
Advanced Topics in Communication (CMCPP15) 20 credits