The University of the West of Scotland (UWS) is a modern and vibrant institution located in Scotland. It was formed in 2007 through the merger of the University of Paisley and Bell College. With a history dating back to 1897, UWS has a rich heritage of providing education and training to students from across Scotland and around the world. Today, UWS is one of Scotland's largest universities, with four main campuses located in Paisley, Hamilton, Ayr, and Dumfries. The university offers a wide range of undergraduate and postgraduate programs in areas such as business, engineering, health, education, and the arts, and is known for its innovative and student-centered approach to learning.

This programme is designed to develop practical and theoretical skills. In Term 1 (September- December) students will study Digital Marketing Practice, Branding People Places and Spaces, and Future Marketing and Transformational Technologies. Each of these modules develop practical skills and outputs while applying traditional theories.

Term 2 (January to April) focuses more on the theoretical underpinnings of digital marketing, including developing creative research skills, digital communications and understanding online behaviours.

You will study 120 credits of core taught classes over one year, followed by an MSc dissertation or the ‘Developing Professional Practice’ module.

This programme includes the following modules:

Digital Marketing Practice (20 credits)
Branding People, Places and Spaces (20 credits)
Future Marketing and Transformational Technologies (20 credits)
Digital Marketing Theory (20 credits)
Creative Research (20 credits)
Content Media Management (20 credits)
Students then have the opportunity to complete either:

Marketing, Events & Tourism Dissertation Module (60 credits)
Or Developing Professional Practice (60 credits)
To prepare for the Digital Marketing Institute (DMI) online exam you will also be able to undertake the following, non-credit bearing module:

DMI Accreditation module (non-credit bearing)
Finally, you will have the opportunity to develop, as part of the individual module assessments, an online portfolio of competencies that will sharpen your practical skills.

Teaching and Assessment
LEARNING AND TEACHING

Scheduled learning: 30%
Independent study: 70%
ASSESSMENT

Assessment is 100% coursework based. Methods will include:

Portfolios of practical work
Presentations and pitches
Academic posters
Reports
Literature reviews
Research proposals
Reflective reports

Course Structure
Find out more about the structure, learning outcomes, compulsory and optional modules in this course.

MSc Digital Marketing Course Structure

• The University of the West of Scotland (UWS) is a vibrant and dynamic institution located in Scotland. Founded in 2007, UWS was formed through the merger of the University of Paisley and Bell College. With a history dating back to 1897, the university has a rich heritage of providing education and training to students from across Scotland and around the world.
• UWS is one of Scotland's largest universities, with four main campuses located in Paisley, Hamilton, Ayr, and Dumfries. The university offers a wide range of undergraduate and postgraduate programs in areas such as business, engineering, health, education, and the arts. UWS is also known for its innovative and student-centered approach to learning, which includes a focus on practical, real-world experiences and hands-on learning opportunities.
• UWS is officially ranked by Times Higher Education in the top 150 of universities worldwide under 50 years old (2022 Young University Rankings). In the recent Research Excellence Framework (REF) 2021, 90 percent of research at University of the West of Scotland was classed as world-leading, internationally excellent, or recognised internationally. UWS was also crowned Higher Educational Institution of the Year 2022 (The Herald Higher Education Awards).
• One of the standout features of UWS is its commitment to providing students with the skills and knowledge they need to succeed in today's rapidly changing job market. The university offers a wide range of programs that are designed to meet the needs of students from all backgrounds, and its experienced faculty is dedicated to helping students reach their full potential.
• In addition to its strong academic programs, UWS also offers a wealth of extracurricular activities and student services. The university has a vibrant student life, with numerous clubs and organizations, as well as sports teams, volunteer opportunities, and cultural events. There is also a well-established student support network that provides guidance and assistance to students on a wide range of topics, from academic support to personal and financial advice.
• Another key aspect of UWS is its strong commitment to research. The university has a growing reputation as a center of research excellence, and its faculty and students are working on a wide range of cutting-edge projects in areas such as engineering, health, education, and the arts. This research is not only helping to advance knowledge in these fields, but it is also helping to create new opportunities for students and improve the lives of people around the world.
• In conclusion, the University of the West of Scotland is a dynamic and forward-thinking institution that is dedicated to providing its students with the education, skills, and experiences they need to succeed in today's rapidly changing world. With its strong academic programs, vibrant student life, and commitment to research, UWS is the perfect place for students who want to get the most out of their college experience.

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it