The University of Southampton is a public research university in Southampton, England. Southampton is a founding member of the Russell Group of research-intensive universities in the United Kingdom, and ranked in the top 100 universities in the world. The university has seven campuses. The University of Southampton is changing the world for the better, working with industry, governments and research institutions to make a global impact. The University's staff and students tackle real-world issues, making a difference to people’s lives in the local community, across the UK and around the world.

The University is one of the leading entrepreneurial universities in the UK, having successfully spun out 12 companies since 2000. Three of those have been floated on London’s Alternative Investment Market (AIM) with a combined market capitalisation value of £160m.

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Develop the skills you need for a career in digital marketing on this specialist UK master’s course. Our academics combine research with expert knowledge, to incorporate the latest developments from the field into your learning. You’ll be well prepared to enter the industry, equipped with the skills that are most in demand. This course is ideal if you’re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It’s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career. MSc Digital Marketing is created and taught by industry experts and informed by our Business School and the Web Science Institute (centre for web research). This is a hands-on digital marketing course, including a real business marketing project and simulated consultancy exercise. You’ll learn concepts, discuss trends and analyse techniques in an interactive environment.  Show less

Core Modules:
Customer Insight
Digital Analytics
Digital Marketing Strategy
Integrated Marketing Communication Design
Introduction to Marketing
Research Methods for Marketing

Optional modules:
Digital Marketing Applications
Dissertation for Marketing
Managing Digital Design and Web Development
Marketing Practice Based Dissertation
Services Marketing

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The University of Southampton is ranked among the top universities globally and top 15 in the UK. The University is a research-led founding member of the prestigious Russell Group and have a community of over thousands of international students from 130 different countries. Southampton have courses from over 65 subject areas which are informed by the latest research and taught by world-renowed academics. The University offer scholarships to the most talented students, including International Merit Scholarships to international students across a range of subjects, and also partner with many international scholarship and sponsorship bodies including Chevening, Commonwealth, Fullbright and more.

Southampton is a vibrant and lively city 80 minutes from London. It’s a friendly, safe and walkable city filled with parks and green spaces. Southampton is located on the English south coast which offers one of the warmest climates in the UK.

 

Purpose and vision

Our values provide the lens through which we make decisions, guiding our actions, collective behaviours and systems.

They are integral to our purpose of building an inclusive community that makes positive change. We are ambitious; personally, and institutionally, which requires us to be collaborative and collegial.

As a community of talented individuals, our systems need to enable and empower us. Our community upholds academic freedom and develops through constructive, civil debate. Ensuring different views are heard allows us to make the best decisions.

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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