📖Introduction

The University of Amsterdam (abbreviated as UvA, Dutch: Universiteit van Amsterdam) is a public research university located in Amsterdam, Netherlands. Established in 1632 by municipal authorities and later renamed for the city of Amsterdam, the University of Amsterdam is the third-oldest university in the Netherlands, and one of the most prestigious academic institutions of the country, and in the world.

The UvA is one of two large, publicly funded research universities in the city, the other being the Vrije Universiteit Amsterdam (VU). It is also part of the largest research universities in Europe with 31,186 students, 4,794 staff, 1,340 PhD students and an annual budget of €600 million. It is the largest university in the Netherlands by enrollment. The main campus is located in central Amsterdam, with a few faculties located in adjacent boroughs. The university is organised into seven faculties: Humanities, Social and Behavioural Sciences, Economics and Business, Science, Law, Medicine, Dentistry.

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📚About the Program

The curriculum of the Research Master's track in Professional Communication Research is largely tailor-made by the student in consultation with the study adviser. It consists of 120 ECTS in total and is structured as follows: 1. Substantive coursework (36 ECTS) Of the substantive coursework, 6 ECTS is dedicated to the mandatory course Advancing and Building Communication Science Theory, and 6 EC is dedicated to the seminar Good Research Practices in which students learn how to increase transparency throughout the research process. The remaining 24 ECTS can be chosen from our four substantive domains: Corporate Communication, Persuasive Communication, Political Communication and Entertainment Communication. You can specialize in one of the domains, but you can also create your own individual profile by selecting any combination of substantive theoretical courses. 2. Methodological coursework (39 ECTS) In order to ensure that you have extensive knowledge of the dominant research methodologies in the field of Communication Science, 21 ECTS consists of mandatory core methodological coursework. These mandatory courses are: Experimentation in the Social Sciences, Content Analysis and Survey Design. A course element on Research and Data Ethics is also mandatory. Besides this, you need to complete at least 12 ECTS from a selection of elective courses concerning the statistical analysis of empirical data. You can choose the remaining ECTS out of all methods electives mentioned in the programme according to your own interests and profile. It is also possible to select methods courses offered by other departments at the UvA’s Faculty of Social and Behavioural Sciences. 3. Research participation module (30 ECTS) Evaluating Professional Research is a mandatory course in the Professional Communication Research track. This course will introduce and sensitize you to the critical aspects of the conduct of research within the context of professional organisations. The other mandatory element is the Professional Research Internship (18 ECTS). During both these elements you will intern as a junior researcher in a professional organisation. These professional organisations can be located in the Netherlands or abroad, and can be either organisations that specialize in communication and media research for diverse clients, or the research departments of media and communication agencies or corporates. 4. Dissertation Module (21 ECTS) The dissertation module consists of two parts. The largest part is the mandatory Research Master’s Thesis. This involves an 18 ECTS empirical research project, individually supervised by a senior ASCoR researcher, resulting in a written thesis. Next, there is a mandatory Thesis Communication module, where the thesis research findings are presented to professional or lay audiences (e.g. an oral presentation for a professional or lay audience, contribution to professional magazine, a blog etc.). The Master’s theses from some of our alumni have been published in international top-ranked journals such as the Journal of Advertising, Public Relations Review, and the Journal of Computer-Mediated Communication. You can find some example theses here. Individual study plan Before starting the programme, you fill out an individual study plan which needs to be approved by the study adviser. More information about this study plan can be obtained from the study advisers. Professional track versus Academic track The professional track is tailored to students who have the ambition to pursue a career in research outside academia (although it also gives access to PhD programs). The academic track is tailored to students who have the ambition to pursue a PhD. Show less
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🏫About University of Amsterdam

The university is spread across four campuses in the Netherlands – the City Centre Campus, the Roeterseiland Campus, the Amsterdam Science Park and the Academic Medical Center. In a recent year, more than 30,000 students attended the university. Tuition at the Dutch institution is higher for students from non-European Union and non-European Economic Area countries, with the exception of Swiss and Surinamese students. The university reserves a number of rooms for international students in residences that outside housing organizations manage. The university has seven academic divisions: dentistry, economics and business, humanities, law, medicine, science, and social and behavioral sciences. The school's academic calendar is semester-based. The primary language of instruction for bachelor’s programs is Dutch, though several English-taught programs are available. Many master's programs are taught in English. Around one-fourth of the University of Amsterdam's research is conducted in one of the institution’s 20 research priority areas, which include infection and immunity, behavioral economics, and private and public European law. Some of the university’s research institutes include the Amsterdam Institute for Advanced Labour Studies, the Institute for Biodiversity and Ecosystem Dynamics and the Anton Pannekoek Institute for Astronomy. The university also manages two institutes – one in Athens, Greece, and the other in Saint Petersburg, Russia – that are members of the Dutch Scientific Institutes Abroad network. The institutes support Dutch staff and students who conduct research overseas.

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🏠 Accommodation

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

  • Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
  • Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it
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💰 Fees

Application Fee:

795 RMB

Tuition fee:

8,000 EUR per year

16,000 EUR in total

Entry Requirements

You are not eligible to apply to this program because:

The minimum age is 18.

English fluency is required.
You need to be either:
- A native English speaker
- Studied in English at high school or a degree
- Have passed IELTS level 6.5 or TOEFL 95 or above.

Minimum education level: Bachelor's.

The program is competitive, you need to have a high grades of Average A, 70%, or a high GPA.

All students from all countries are eligible to apply to this program.

Is this not correct? You can edit your profile or contact us.
Or see the list of programs you are eligible for here .
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📬 Admissions Process

3 Steps to Apply to a University

Application step 1

Application step 2

Application step 3

Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.

Required Documents:

  • Passport
  • Graduation certificate
  • Passport size photo
  • Official transcript
  • Personal statement
  • English certificate (You can take the English test online)
  • Guarantor letter
  • 2 Recommendation letters

Preparing documents:

You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here

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Application process:

Applying Online is simple in just a few steps. More information is available here.

The first steps are to choose the programs, pay the application fee and upload the application documents.

Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification

After it has been processed to the university you will receive your unique application ID from each university.

The university may contact you directly for further questions.

We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.

After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.

Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.

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Here is some more information about the enrollment process after you have been accepted.

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