Strategy and Business Models
Develop product strategies to meet your growth challenges.
Identify opportunities to create differentiable value, and drive business model innovation.
Innovation & NPD
Understand technology cycles and identify market discontinuities. n Learn how to align your business strategy with product strategy.
Drive value creation through road-mapping.
Customer and Market Analysis
Master context-driven research, including how to scope, plan and execute market research.
Learn to build evidence-based market profiles and product propositions.
Business Case and Pricing
Master the fundamentals of pricing.
Build evidence-based business cases.
Product Portfolio Management
Accelerate product commercialisation.
Discover emerging practices in product design and delivery. Analyse opportunities and risks in the context of your portfolio.
Applied Design Thinking
Employ design thinking methods to match market needs with technological feasibility and business viability.
Accelerate problemsolving and discovery using structured, repeatable protocols
Product Management at Scale
Explore how product companies grow
Understanding customer value pricing and SaaS packaging
Leadership and Personal Development
Understand personality traits and their impact.
Explore leadership strategies.
Communications & Collaborations
Strengthen your leadership, negotiation and communication style.
Enhance your ability to influence stakeholders and obtain buy-in from others.
The additional modules towards an MSc develop strategic competence and advanced analytical rigour.
Strategy for Competitive Positioning
Advance your understanding of global strategy development and implementation.
Evaluate strategic choices in the multi- national and small business contexts.
Strategic Management of Technology & Innovation
Learn about decisions and processes that help to generate, develop and deliver technology in line with company strategy and growth objectives.
Review company-level best and next practice.
Business Research Methods
Develop approaches for systematic enquiry and analytical rigour in product management.
Reinforce your ability to test and generate theory through empirical research.
Enhance problem-solving and decision-making skills.
Dissertation
The dissertation offers the opportunity to consolidate and integrate programme learning.
It leverages the company context, to deliver business impact through targeted engagement with product management theory and practice.
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