University of Quebec Trois Rivieres: The University of Quebec Trois Rivieres (UQTR), located in Trois-Rivieres, Canada, is a multidisciplinary institution known for its quality education and research. UQTR offers a wide range of programs in arts, sciences, business, health, and engineering. The university emphasizes practical training, research collaborations, and community engagement to enhance the learning experience and contribute to regional development.

Show less

Cumulative program. It is not possible to apply for admission to this program. This is a path leading to the award of a master's degree by accumulation (MA) In order to be able to obtain the master's degree by accumulation in communication and digital media, the student must complete the Registrar's form after completing one of the programs eligible for one of the authorized pathways. Programs must be completed within 10 years. Students in this program will follow a program composed mainly of courses. These courses focus on social communication and the digital world. In the current context marked by the importance of written and digital communications and by the need to develop a brand image to distinguish oneself, as much in the business world as in that of the media or non-profit organizations (NPOs ) and public figures, it is important to master communication as well as marketing and digital media. This is the objective of this 2nd cycle program. The students who follow this training will be able to distinguish themselves thanks to an innovative approach combining knowledge in communication with that in marketing in the digital world, two disciplines offering a great complementarity. The program makes it possible to marry the communication perspective with the marketing, cultural and digital perspectives. Communication is the specialty that addresses current topics related to audiences, media, politics and the evaluation of social, organizational, media or digital communication strategies. The teaching team approaches the world there by adopting a communicational approach which makes it possible to offer a rich, innovative and daring perspective on objects such as advertising, politics, culture, for example. While digital marketing is the specialty that addresses current topics such as marketing strategy, management of information systems, e-commerce and discovery of the world of data or analytics. The student comes into contact with a team of teachers and specialists whose sole ambition is to offer training at the cutting edge of knowledge. This team works on various topics, including the impact and use of social media, digital transformation, customer relations, crowdfunding, online advertising and much more. The short program in culture and digital offers an integrated set of knowledge, training and practices aimed at developing skills and abilities in the fields of literary studies and digital culture such as, the analysis and production of texts, communication, literary creation, in-depth experimentation with literary corpora, reflection on the theories, methods and practices of digital culture, the study of digital devices specific to the field of culture. Many of the courses are offered in executive form, 3 Fridays and 3 Saturdays per term over 6 weeks. Program Objectives Digital Marketing: Highlight the main issues related to the strategic management of digital marketing and the implementation of e-commerce. Collect and organize consumer information to build a marketing database and develop an effective customer relationship management system. Implement marketing analytics solutions to drive marketing decisions. Use statistical applications to work with marketing databases, to represent them graphically and to perform complex statistical analysis. Overcome marketing challenges using information technology, the use of specialized data analytics tools and software, and (big) data mining to support marketing strategy. Culture and digital Broadening and deepening of knowledge in communication, digital marketing and digital + culture based on diversified research activities. For students who want a professional training, this program offers the possibility of acquiring both theoretical and concrete knowledge of the relationship between culture and digital, by learning to design devices intended for the various audiences of literature and culture. Finally : Mastery of communication and marketing in relation to digital media. Development of digital agility in a context of hyper-communication and the need to know how to navigate through all the platforms and communication codes they offer. Become better communication and marketing professionals in relation to the media and digital issues. Show less

Structure of the program

The student must complete the DESS program in social communication (3008) as well as the courses related to the course chosen. The courses offered in the different paths can be taken via admission to the program 0914 Complementary courses required for obtaining the diploma (2nd cycle).

Courses and research activities of the DESS in social communication (3008) (24 credits) AND

Path 1- Communication and Digital Marketing
Courses of the short program of the 2nd cycle in digital marketing (0593)

Path 2- Communication and culture and digital
Courses of the Short Program in Culture and Digital (9056)

Path 3 - Communication and interpretation and cultural mediation in a digital context
The following courses:
COM6020 Culture, communication and audiences (online)
COM6038 Semiotic Approaches to Assess Mediated Communication
CUN6001 Critical Perspectives on Culture and the Digital
CUN6002 Digital and public devices of culture
MKA6004 WEB analytics

And to complete his program, the following course, which can be taken as a free student, or via an admission to the program 0914 Complementary courses required for obtaining the diploma (2nd cycle) .

COM6045: Integration project: communication and digital media (6 credits)

Show less

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

Show less