Wageningen University and Research is a public research university located in Wageningen, Netherlands. It was founded in 1918 and is one of the leading agricultural universities in the world. The university offers undergraduate and graduate programs in fields such as agriculture, food sciences, and environmental sciences. Wageningen University and Research is known for its research in areas such as food security, sustainable agriculture, and biodiversity, and has close partnerships with industry and government organizations.

This programme focusses on consumers from the perspectives of lifestyles, consumer behavior, product design, economics, and communication science. The education has a multidisciplinary character by its relation with food sciences.

Study programme MSc Consumer Studies
Study programme MSc Consumer Studies
Year 1
Programme specific courses (30 ECTS)
The programme courses in the first year are:

Consumer Studies for Sustainability: Perspectives and Ethics
Sensory Perception and Consumer Preference
Consumer, Technology and Innovation
Advanced Consumer Studies
Advanced Quantitative Approaches for Consumer Studies (consisting of Advanced Survey Research and Advanced Experimental Studies) and/or Advanced Qualitative Approaches for Consumer Studies
Academic Master Cluster (12 ECTS)
You also participate in the Academic Master Cluster, where teams of 5 to 7 students from different disciplines collaboratively work on a transdisciplinary-oriented academic consultancy project for an external commissioner.

Electives 18 (ECTS)
The space for electives can be used for deepening or broadening knowledge on the field of interest of each individual student.

Year 2
Thesis (36 ECTS)
The thesis (individual research) consists of 24 weeks of research and reporting (36 credits). The research is conducted under supervision of a staff member of one of the chair groups related to this master programme.

Internship (24 ECTS)
The internship consists of 24 credits of project work in an institution outside of Wageningen University. The internship may either be undertaken in the Netherlands or abroad. The purpose of the internship is to provide students with a unique learning opportunity to apply acquired knowledge and skills in a professional setting. The experience gained from the internship also serves to help students focusing on their area of interest, as well as building confidence and maturity in their field.

Course structure
The programme runs annually beginning in September each year. It comprises of 120 credit points (ECTS), equivalent to two academic years. The academic year consists of 6 periods. Period 1,2,5 and 6 comprise six weeks of classes, one week of self-study and the exam week. In these periods students often follow two courses worth 6 credits each. Period 3 and 4 entail of four weeks in which both the lectures and the exams take place. In these periods students follow one course worth 6 credits. The expected workload is 40 hours per week.

Wageningen University & Research (WUR) is a Dutch public university and research center located in Wageningen, Netherlands. It specializes in the field of agricultural, environmental, and life sciences, offering undergraduate and graduate programs, as well as conducting research in these areas. WUR has a strong reputation for its research, with a focus on sustainable agriculture, food production, and environmental protection. Its research is highly interdisciplinary, bringing together experts from different fields to work on complex problems related to global food security, climate change, and biodiversity. The university offers a range of undergraduate and graduate programs, including Bachelor's and Master's degrees in subjects such as agriculture, biology, environmental sciences, food sciences, and international development. Many of its programs are taught in English, making it a popular destination for international students. In addition to its academic programs, WUR also conducts research for governments, businesses, and other organizations. Its research is focused on developing innovative solutions to address global challenges related to food production, climate change, and environmental protection. WUR has a modern campus with state-of-the-art facilities, including research labs, greenhouses, and experimental farms. The campus is home to a vibrant and diverse community of students and researchers from all over the world, creating a stimulating environment for learning and research.

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it