Conestoga College
The Non-degree in Esports Marketing and Event Management at Conestoga College is a 1 year long program for international students, taught in English.
Conestoga College
The Non-degree in Esports Marketing and Event Management at Conestoga College is a 1 year long program for international students, taught in English.
Courses
Level 1
Course details
Effective Writing
COMM8041
Conestoga 101
CON0101
Introduction to Esports and the Esports Ecosystem
MKT8350
Introduction to Marketing
MKT8360
Introduction to Sales
MKT8370
Esports Channel Management
MKT8380
Esports Event Management
MKT8390
Esports Sponsorship and Sales
MKT8400
Safety in the Workplace
OHS1320
Level 2
Course details
Team and Event Budgeting and Finance
ACCT8230
Career Management
CDEV8132
Field Placement (Esports Marketing and Event Management)
FPLT8440
The Global Business of Esports
MGMT8980
Esports League, Team and Player Communications
MGMT8990
Esports Marketing and Brand Activation
MKT8410
Audience Development and Analytics
MKT8430
Esports Capstone Project
MKT8440
Program outcomes
Develop and promote an integrated marketing and communications plan for an esports event based on industry best practices and that meets the needs of a client’s desired marketing and financial ROI objectives.
Develop revenue models that consider the value of Esports events and media rights for brands, sponsors, and media companies to enhance the value proposition and earnings potential of an integrated Esports partnership.
Develop a comprehensive esports sponsorship proposal and activation plan that provides measurable benefits to brand sponsors.
Analyze esports viewer, participant and influencer data to determine patterns or trends in consumer behavior and preferences that factor into the design of an esports marketing management strategy.
Recommend audience engagement strategies to enhance the viewer base of live and virtual esports events.
Conduct market research that captures insights about esports consumer, competitive, and collaborative environments to guide marketing management decision-making.
Evaluate the brand management strategies and contrasting business models of various esports entities including teams, leagues, licensees, franchises, athletes and ancillary right holders, to determine ways to grow brand value.
Recommend integrated marketing strategies that can enhance an esports entity's social reach and engagement through use of a range of social, digital and broadcast media platforms.
Communicate information persuasively and accurately in oral, written and digital formats to collaborate with a variety of esports stakeholders.
Conestoga College is a public college located in Kitchener, Ontario, Canada. It was established in 1967 as the Conestoga College of Applied Arts and Technology and currently offers over 200 certificate, diploma, degree, and post-graduate programs to over 16,500 full-time students and 30,000 part-time students. The college is known for its programs in engineering technology, health sciences, information technology, media, design, and community services. Conestoga College has several campuses in the Waterloo Region, including the Doon (Kitchener), Cambridge, and Waterloo campuses, as well as satellite locations in Stratford, Ingersoll, Guelph, and Brantford. The college also offers online courses and distance education programs. The college has a strong focus on applied learning and hands-on training, with state-of-the-art facilities and equipment to support experiential learning. Conestoga College has partnerships with various organizations, including local businesses and industries, to provide students with co-op and internship opportunities, allowing them to gain practical work experience and develop industry connections. The college has also received recognition for its commitment to sustainability and environmental stewardship.
You will need to book the accommodation after you have been accepted.
You can choose to live on campus or off campus in private accommodation.
How to book:
Application Fee:
570 RMB
Tuition fee:
18,592 USD per year
18,592 USD in total
The minimum age is 18.
English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.
Minimum education level: High School.
The program is competitive, you need to have a high grades of Average A, 70%, or a high GPA.
All students from all countries are eligible to apply to this program.
Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.
Required Documents:
Preparing documents:
You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here
Application process:
Applying Online is simple in just a few steps. More information is available here.
The first steps are to choose the programs, pay the application fee and upload the application documents.
Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification
After it has been processed to the university you will receive your unique application ID from each university.
The university may contact you directly for further questions.
We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.
After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.
Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.
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