📖Introduction

Atlantic Technological University (ATU) is a college that places teaching and research at its core. ATU aims to provide students with a transformative university experience that prepares them to make significant contributions to society. With a focus on applied learning, teaching, and research that reflects the needs of businesses and professions in the region, ATU strives to be a preferred partner for research and innovation. The university seeks to attract and support students and staff from around the globe, enabling them to reach their full potential.

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📚About the Program

Learn to master digital media as part of an integrated strategic marketing planning process, aimed at reaching overall business objectives. Develop the knowledge, skills and competencies of a strategic decision maker within an organisation or w orkplace, and take on the role of a strategic leader in the digital media and marketing field. Stay at the forefront of digital media technology innovation, in order to improve organisational or business performance. Please monitor the HEA website www.hea.ie for an announcement as which ATU courses are funded under Springboard+2022 and when the Springboard website www.springboardcourses.ie will be open for applications Show less
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📖Program Curriculum

Course Details
This course is fully online

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Year 1
Search Engine Analytics
5 credits

Visualisation for Strategic Decision Making
5 credits

Digital Content and Marketing Technology
10 credits

Marketing Strategy Theory and Application
10 credits

🏫About Atlantic Technological University

Atlantic Technological University (ATU) is a dynamic and innovative college committed to providing a transformative university experience for its students. Our goal is to empower our graduates with the knowledge, skills, and values needed to make significant contributions to the social, economic, and cultural betterment of society. To achieve this, we invest in excellent applied learning, teaching, and research environments that reflect the real needs of businesses, enterprises, and the professions in our region. ATU strives to be a preferred partner for research and an enterprise innovator that attracts, supports, and encourages students and staff from all over the world, enabling them to reach their full potential. We are dedicated to creating a vibrant, inclusive, and supportive community where students can thrive and succeed.

💰 Fees

Application Fee:

787 RMB

Tuition fee:

1,000 EUR per year

1,000 EUR in total

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