The Master’s in Digital Marketing at
Henley Business School
is a
1
year
long
program for international students,
taught in English.
📖Introduction
Henley Business School was founded on the principle of harnessing life experience to business achievement. The institution began over 70 years ago as the Administrative Staff College with the mission to retrain demobilized officers as business leaders to rebuild the British economy after the war. In tranquil riverside surroundings, leaders from government, military and the church came together to bring business to life. An institution and an ideology was born.
Henley Business School is a triple-accredited business school and part of the University of Reading. With campuses, offices and partnerships around the world, over 7,000 students from more than 100 countries and over 87,000 alumni from 160 countries, HBS is truly an international institution. The courses are enriched by up to date knowledge, research and commercial experience, and aimed at students and professionals at every stage of their career – from undergraduate through to postgraduate, PhD, MBA, DBA and executive education.
This Masters in Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.
Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.
The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which you can reach individuals has multiplied, customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation. This provides marketers with a wealth of insight to an extent unimaginable a few years ago.
The MSc Marketing (Digital Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:
Modules: Study skills for success Future of Work: Coding with Python for Business & Finance Career and Professional Development Digital Marketing International Strategic Management Marketing Communications: Digital, Social and Integrated Marketing Dissertation Market Research Measuring Marketing Performance Study and Research Skills: Sources, Methods, and Practice Principles of Marketing Consumer Intelligence: New Consumers, New Markets Hot Topics in Marketing Global Marketing Management Marketing for a Better, Sustainable World Management in Creative and Cultural Organizations
Henley Business School is more than bricks and mortar. The school is part of a global network across fourteen countries, with the main campuses situated in Reading and Henley-on-Thames. The institution's locations are a key part of Henley’s culture. MBA, DBA and executive education participants learn in the tranquil riverside setting of the Greenlands campus, a former stately home with a history stretching back to Medieval times. The historic buildings and 134 acres of parkland inspire a special sense of community and a calm, contemplative environment for learning.
Henley students don’t just learn a list of facts and theories. They develop and apply their learning to real-life situations, examining issues around ethics and sustainability and building an understanding of the wider global impact of business on society. This creates future leaders with strong business acumen, who can make tough choices on ethical decisions and strive for positive change in order to decrease inequality and increase diversity.
Vision
Regardless of where you are in your journey, Henley Business School’s innovative approach can deliver real results to help you reach your goals. We can equip you with the tools and qualifications to develop and succeed in changing and challenging times.
This vision is underpinned by Henley's core values:
That the learner and their continued development is central to what we do
That character and integrity are as important as capability
That wealth creation is important for society as a whole not just for individuals
That building management and leadership capability builds both wealth and the welfare of society.
You are not eligible to apply to this program because:
The minimum age is 18 and the maximum age is
35.
English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.
Minimum education level: Bachelor's.
You need to have above average grades for the program. C average or
above 55%.
All students from all countries are eligible to apply to this program.
Please choose the programs here
,
"You
are advised to select 2-3 programs to increase your chances of
getting accepted.
Required Documents:
Passport
Graduation certificate
Passport size photo
Official transcript
Personal statement
English certificate (You can take the English test online)
Guarantor letter
2 Recommendation letters
Preparing documents:
You can start your application now and send the application
documents
during
your application. Some documents you can
send later if you don’t have them right away. Some more info
about
preparing
application documents is here
Applying Online is simple in just a few steps. More information
is
available
here.
The first steps are to choose the programs, pay the application
fee and
upload
the application documents.
Once submitted to Global Admissions, we will review your
application within
2-3
days and proceed to the university or ask
you for further clarification
After it has been processed to the university you will receive
your unique
application ID from each university.
The university may contact you directly for further questions.
We will then follow up each week with the university for updates.
As soon as
there is any update we will let you know.
If you have made other plans, decide to withdraw / change
address at any
time
please let us know.
After you have been accepted you will receive your admissions
letter
electronically and asked to pay the non-refundable
deposit to the university.
Once you have paid the deposit the university will issue you the
admissions
letter and visa form to your home country.
