Dundalk Institute of Technology
The Non-degree in Certificate in Marketing at Dundalk Institute of Technology is a 0.5 years long program for international students, taught in English.
Dundalk Institute of Technology
The Non-degree in Certificate in Marketing at Dundalk Institute of Technology is a 0.5 years long program for international students, taught in English.
Dundalk Institute of Technology: Dundalk Institute of Technology is an institute of technology located in Dundalk, Ireland. It offers undergraduate and graduate programs in a wide range of fields, including business, engineering, computing, and humanities. The institute is known for its applied and practical approach to learning, with strong connections to industry and the local community.
Show lessCore Concepts of Marketing: Connecting with your customers and customer satisfaction - connecting through technology, connecting through relationships, connecting with diversity, connecting globally.
Marketing Strategies: The big picture, how does it all fit together? Scanning the marketplace for opportunities. Developing competitive advantage. The marketing plan for health and physical activity projects.
Market Information and Market Research: Market research defined. Why and how a venture should engage in the effort and the process of market research. Research methodology. Developing a questionnaire. Presenting the findings of research.
Markets, Segmentation and Positioning: What is a market? Types of markets. Requirements for a market. What is segmentation and why do ventures need to do it? Methods and means of segmentation. The positioning of products in the marketplace. Advantages of segmentation.
Product, Pricing, Promotion and Distribution Strategies: Definitions. Classification of products - product life cycle, characteristics of a product, branding, packaging. The nature of price -price and non-price competition, pricing decisions and the factors which influence same. The role of promotion - the communication process, the promotion mix and its role in the development of the marketing/business plan. Marketing channels - functions of intermediaries, deciding on the best way to get your product to the marketplace.
Dundalk Institute of Technology (DkIT) is a state-funded higher education institution located in Dundalk, Ireland. The institute was established in 1970 and offers a range of undergraduate and postgraduate programs in fields such as business, computing, engineering, hospitality, creative arts, and health sciences. DkIT is committed to providing high-quality education and research that is responsive to the needs of the local and regional community, as well as to the wider national and international context. It has a strong reputation for its practical, hands-on approach to learning and its focus on employability, with many programs offering work placement opportunities to students. DkIT is also committed to internationalization, with a diverse student body and partnerships with universities and institutions worldwide. It offers various international programs, including study abroad programs, international internships, and research collaborations, for students who wish to gain a global perspective on their studies. The institute is also known for its research activity, with a particular focus on applied research that addresses real-world problems and contributes to economic and social development. Its research areas include science and engineering, health and wellbeing, and business and social sciences.
You will need to book the accommodation after you have been accepted.
You can choose to live on campus or off campus in private accommodation.
How to book:
Application Fee:
410 RMB
Tuition fee:
10,950 EUR per year
5,475 EUR in total
The minimum age is 18.
English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.
Minimum education level: High School.
The program is competitive, you need to have a high grades of Average A, 70%, or a high GPA.
All students from all countries are eligible to apply to this program.
Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.
Required Documents:
Preparing documents:
You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here
Application process:
Applying Online is simple in just a few steps. More information is available here.
The first steps are to choose the programs, pay the application fee and upload the application documents.
Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification
After it has been processed to the university you will receive your unique application ID from each university.
The university may contact you directly for further questions.
We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.
After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.
Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.
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