Introduction to E-Business: [E-Business Models, Infrastructure & Strategies, Mobile Commerce, Cloud Computing, Security & E-Payment Systems, Web Standards, Digital Citizenship.
Marketing: [Introduction to marketing, theory and practice, The Marketing Environment, Buyer behaviour-consumer & organisation buyer behaviour, Market Segmentation, Targeting and Positioning, Market Research, Market Information Systems, Developing the Marketing Mix]
Introduction to Graphic Design and Editing: [Principles of good design, Image editing tools, Import and export techniques, Optimising images, Special effects]
Digital Marketing:[Strategic Digital Marketing Planning, Social Media Strategies, Online v offline buyer behaviour, Targeting Markets, Internet Marketing, Email and Viral Marketing, Mobile Marketing, Video & Podcasting, Affiliate marketing, Web Analytics & Conversion Rate Optimisation, Traffic Building: SEM, SEO, PPC]
Integrated Marketing Communications:[Marketing Communication (MarComm) Theory, Communication Process; Semiotics; Culture & Meaning; MarComm Planning Process, Elements of the IMC Mix, Media characteristics & Media planning, Communication Policies, Legal Considerations, Evaluating effectiveness]
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