Conestoga College is a public college located in Kitchener, Ontario, Canada. It offers more than 200 programs in various fields such as Engineering, Business, Health Sciences, Information Technology, Media and Design, and Community Services.

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Business - Marketing is a two-year diploma program designed for people seeking a high-level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry. The program offers courses in advertising, graphic design, internet, research, sales, digital and retail while developing teamwork, communication, and general business skills. In addition, students participate in the design and presentation of a marketing plan and gain a general understanding of today's marketing world. Conestoga College is an Accredited Partner of the Canadian Professional Sales Association (CPSA). This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation, the first level of the Graduated Certification Framework. Students successfully completing this program can earn their Sales Certificate from the CPSA Institute. Learn more about the CPSA Institute professional designations here. The program is delivered in four consecutive semesters. Show less

Courses
Level 1
Course details
Introduction to Business
BUS1012

College Reading & Writing Skills
COMM1085

Spreadsheets for Marketers
COMP1141

Conestoga 101
CON0101

Business Mathematics I
MATH1010

Marketing I
MKT1040

Graphic Design for Marketers
MKT1150

Level 2
Course details
Digital Assets and Video Marketing
MKT1590

Managing Marketing Communications
MKT2050

Sales
MKT2080

Marketing Plans and Presentations
MKT2145

Quantitative Marketing
MKT2330

Advertising
MKT2460

Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options
Level 3
Course details
Introduction to Accounting
ACCT1025

Public Relations for Marketers
MKT1510

Marketing Research
MKT2030

Website Design for Marketers
MKT2340

Digital Marketing
MKT2410

Professional Selling
MKT3095

Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options
Level 4
Course details
Business Law
BUS2010

Career Success
CDEV1830

Retail Marketing
MKT2020

Direct and Database Marketing
MKT2090

Channel Marketing
MKT2400

International Marketing
MKT3020

Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options
Program outcomes
Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
Contribute to the development of strategies related to pricing for a product, good and/or service.
Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
Participate in conducting market research to provide information needed to make marketing decisions.
Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
Develop learning and development strategies to enhance professional growth in the field.
Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
Operate within a framework of organizational policies and practices, when conducting business of the organization.

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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