Conestoga College is a public college located in Kitchener, Ontario, Canada. It offers more than 200 programs in various fields such as Engineering, Business, Health Sciences, Information Technology, Media and Design, and Community Services.

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This program presents great career opportunities for those who are creative, intuitive, disciplined, problem solvers with above average analytical and communication skills. Students will design and present marketing plans, develop their own online brands, practice video marketing and participate in a simulated agency. Graduates will be prepared for leadership roles and careers in digital marketing, advertising, brand development, selling and online marketing. Instructors are experts in their disciplines and use interactive approaches to enrich the learning environment. The program provides marketable skills, validated by ongoing input from an advisory committee of marketing experts. The 3-year Marketing program has one of the highest direct employment rates in the College. Conestoga College is an Accredited Partner of the Canadian Professional Sales Association (CPSA). This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation, the first level of the Graduated Certification Framework. Students successfully completing this program are eligible for their Sales Certificate from the CPSA Institute. Show less

Courses
Level 1
Course details
College Reading & Writing Skills
COMM1085

Spreadsheets for Marketers
COMP1141

Conestoga 101
CON0101

Business Mathematics I
MATH1010

Marketing I
MKT1040

Graphic Design for Marketers
MKT1150

Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options
Level 2
Course details
Macroeconomics
ECON1030

Digital Assets and Video Marketing
MKT1590

Managing Marketing Communications
MKT2050

Sales
MKT2080

Marketing Plans and Presentations
MKT2145

Quantitative Marketing
MKT2330

Advertising
MKT2460

Level 3
Course details
Introduction to Accounting
ACCT1025

Public Relations for Marketers
MKT1510

Marketing Research
MKT2030

Website Design for Marketers
MKT2340

Digital Marketing
MKT2410

Professional Selling
MKT3095

Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options
Level 4
Course details
Organizational Behaviour
BUS1021

Business Law
BUS2010

Retail Marketing
MKT2020

Direct and Database Marketing
MKT2090

Marketing with New Media
MKT2290

Channel Marketing
MKT2400

International Marketing
MKT3020

Level 5
Course details
Financial Management
FIN2120

Strategic Business Planning
MGMT3030

Integrated Marketing Communications
MKT3040

The Art of Negotiations
MKT3070

Brand Management
MKT3100

Marketing Research Consultancy 1
MKT3140

Level 6
Course details
New Venture Development
ENTR3015

Applied Marketing
MKT3010

Managing Online Marketing
MKT3030

Self Marketing
MKT3050

Marketing Research Consultancy 2
MKT3150

Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options
Program outcomes
Develop a marketing plan that will meet the needs or goals of a business or organization.
Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
Conduct market research to provide information needed to make marketing decisions.
Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
Develop learning and development strategies to enhance professional growth in the field.
Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
Apply the principles of business ethics and corporate social responsibility to business decisions

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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