Bow Valley College is a public, board-governed college operating as a comprehensive community institution under the Post-Secondary Learning Act of Alberta. Bow Valley College has been a student-centered community college since 1965, assisting students in achieving their career objectives. It provides a low-cost education with an 88 percent graduate employment rate.

The College emphasizes on small classes, applied learning, focused work experience, and extensive learner support services. The faculty and staff at the college provides a fantastic learning experience to students who come from all walks of life and who hail from distant countries or are just from the local community.

Embrace an exciting career as a marketing professional by learning the creative and technical skills needed for the production and management of marketing and communication content. This major focuses on the evolving digital space where learners use a variety of digital and social media tools, analyze data, create and implement marketing strategies, coordinate and maintain projects, create cohesive and compelling brand messages, and develop skills in client relationship management. Graduates develop an integrated marketing and communications approach that effectively plans, implements, monitors, and evaluates an organization’s brand and promotional activities.
 

Courses (Preview)
Core Courses
REQUIRED COURSES
ACCT1103 - Introduction to Financial Accounting
HRES1101 - Organizational Behaviour
HRES2201 - Introduction to Human Resources
MGMT1101 - Introduction to Management
MGMT1102 - Introduction to Organizations and Sustainability
MGMT1201 - Business Communication
MGMT1401 - Microeconomics
MGMT1601 - Business Law
MGMT2401 - Macroeconomics
MKTG1101 - Introduction to Marketing

Integrated Marketing Communications Major Courses
REQUIRED COURSES
MGMT2998 - Business Strategy
MKTG2203 - Selling and the Customer Experience
MKTG2303 - Integrated Marketing Communications
MKTG2103 - Applied Marketing
MKTG2304 - Digital and Emerging Media
MKTG2402 - Brand, Content and Copywriting
DATA2301 - Fundamentals of Digital Marketing Analytics
DESN2201 - Introduction to Web Design for Digital Marketing
DESN1201 - Introduction to Digital Media Production

CHOOSE ONE OF THE FOLLOWING COURSES (MGMT1302 IS RECOMMENDED):
MGMT1302 - Computer Applications
TOUR2104 - Sustainable Development
MGMT2901 - Introduction to Entrepreneurship

Bow Valley College is an innovative, world-class college with more than 600 faculty and staff who speak more than 50 languages. It is ideally located in the heart of downtown Calgary, a young, vibrant metropolitan centre.  Bow Valley College closely follows national and international trends in business, health care and human services to create certificate and diploma programs that are relevant and useful all over the world. Practicum work terms provide graduates with the competitive skill sets they need to be successful in today’s workplace. Courses are also transferable for further post-secondary study through agreements with other higher education institutions.

Bow Valley wants students to have the best experience on campus, so they offer volunteer opportunities, student events, student services, workshops and engagement activities year-round to make the most of student's time at Bow Valley College. Activities and programming are designed to allow international and Canadian learners to connect, develop intercultural skills and build strength through volunteer opportunities.

Vision
We open doors and open minds by creating opportunities for learners, employees, employers, and communities, and by shaping the future of college education.
Mission

• To include all learners.
• To challenge our thinking.
• To remove barriers.
• To provide opportunity.
• To make all learning count.

Values
Respect, Inclusion, Creativity, Teamwork, Resilience