📚About the Program
Introduction
The programme includes a range of core and optional modules spanning topics such as political media, screen media and public relations. In the second and final years, the modules will provide you with more specialist skills, including a critical understanding of digital media, data, and artificial intelligence, and hands-on technical experience in computer programming, data science, and data visualisation. There is also the opportunity to undertake a Year in Industry as part of the degree, as well as other forms of industrial placement and international study.
Year in industry
This programme is available with an optional year in industry. If you choose this option, year three is spent on a paid placement within an organisation in industry, broadly defined. You will be supported by the School of the Arts and the Department throughout, and your reflexive written account of the experience will contribute towards your final degree result. If you wish to study this programme with a year in industry, please put the option code ‘YI’ in the ‘further choices’ section of your UCAS application form.
What you'll learn
Detailed knowledge and understanding in relation to one or more particular areas of the field of study
Transferable skills in critical, numerical, computational and digital methods, as well as in problem solving
Detailed knowledge of media forms and practices
A range of critical, analytic and technical skills
Detailed understanding of different theoretical frames of reference
Familiarity with contemporary debates around the use of digital data in society
The ability to construct arguments and convey ideas effectively
Effective communication and presentation skills
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