Whilst on this course you will study a range of topics including modules designed to give a solid foundation in current business practice as well as contemporary marketing theory and practice.

All modules are designed to include practical application elements as well as theoretical concepts. You are introduced to practical skills including digital campaign planning brand analysis communications and advertising planning marketing research techniques and uses of digital marketing technology such as Hootsuite and Salesforce.

Year 1
Apps and Applications
Academic Development
Business Communication and Culture
Problem-solving for business
Data-handing for Business and Marketing
Introduction to Marketing
Year 2
Principles of Marketing
Marketing in a Digital World
Finance and the Economy
The Discovery Project
Management and Organisations
Data for Decision Making
Year 3
Understanding the Consumer
Your Marketing Career
Integrated Contemporary Communications
Marketing Research and Digital Analysis
Marketing the Customer Experience
Plus one option from:

The Digital Economy
Media Relations
Fundamentals of Project Management
Year 4
Global Marketing in the Digital Era
Managing Products and Brands
Marketing and Digital Strategy and Planning
Applied Project
Plus one option from:

Strategic Marketing Channels
Social Responsibility and Ethics
Contemporary Issues in Digital Marketing
Volunteering
Contact information
Course Enquiries - UK

Tel: 0207 815 7500

Register your interest
International team enquiry

Tel: +44 (0) 20 7815 6189

Get in touch
Chat with a course student

KIS Data

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it