📖Program Curriculum

Whilst on this course you will study a range of topics including modules designed to give a solid foundation in current business practice as well as contemporary marketing theory and practice.

All modules are designed to include practical application elements as well as theoretical concepts. You are introduced to practical skills including digital campaign planning brand analysis communications and advertising planning marketing research techniques and uses of digital marketing technology such as Hootsuite and Salesforce.

Year 1
Principles of Marketing
Marketing in a Digital World
Finance and the Economy
The Discovery Project
Management and Organisations
Data for Decision Making
Year 2
Understanding the Consumer
Your Marketing Career
Integrated Contemporary Communications
Media Relations
Creative Advertising and Media Planning
Plus one option from:

The Digital Economy
Managing Customer Experience
Fundamentals of Project Management
Year 3
A one-year industry placement is offered and you are actively encouraged to undertake a placement. Full support is offered by LSBU Business School Employability Team.

Year 4
Managing Products and Brands
Promotional Media and Campaign Strategies
Marketing and Digital Strategy and Planning
Applied Project
Plus one option from:

Strategic Marketing Channels
Social Responsibility and Ethics
Contemporary Issues in Digital Marketing
Volunteering

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🏠 Accommodation

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:
  • Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
  • Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it
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💰 Fees

Application Fee:

237 RMB

Tuition fee:

15,900 GBP per year

47,700 GBP in total

❓✅❌ Entry Requirements

You are not eligible to apply to this program because:

The minimum age is 18.

English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.

Minimum education level: High School.

The program is competitive, you need to have a high grades of Average A, 70%, or a high GPA.

All students from all countries are eligible to apply to this program.

Is this not correct? You can edit your profile or contact us.
Or see the list of programs you are eligible for here .
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📬 Admissions Process

3 Steps to Apply to a University

Application step 1

Application step 2

Application step 3

Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.

Required Documents:

  • Passport
  • Graduation certificate
  • Passport size photo
  • Official transcript
  • Personal statement
  • English certificate (You can take the English test online)
  • Guarantor letter

Preparing documents:

You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here

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Application process:

Applying Online is simple in just a few steps. More information is available here.

The first steps are to choose the programs, pay the application fee and upload the application documents.

Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification

After it has been processed to the university you will receive your unique application ID from each university.

The university may contact you directly for further questions.

We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.

After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.

Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.

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Here is some more information about the enrollment process after you have been accepted.

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