📖Program Curriculum
The module details given below are indicative they are intended to provide you with an idea of the range of subjects that are taught to our current students. The modules that will be available for you to study in future years are prone to change as we regularly review our teaching to ensure that it is up-to-date and informed by the latest research and teaching methods. The information presented is therefore not intended to be construed and/or relied upon as a definitive list of the modules available in any given year.
Year 1
Compulsory Modules
Quantitative Methods I
Management in Context
Marketing Principles
Introduction to International Business
Consumer Behaviour 1
Optional Modules
Academic English for Business Students (Part 1)
Accounting Principles
Global Business Environment
Quantitative Methods II
Multinational Enterprise Business Perspectives
Managing in a changing society
Year 2
Compulsory Modules
Services Marketing
Consumer Behaviour 2
Marketing Research
Marketing in Society
Digital and Marketing Communications
Optional Modules
Academic English for Business Students (Part 1)
Academic English for Business Students (Part 2)
Organisational Behaviour
Professional development
Operations and Quality Management
Corporate Governance and Social Responsibility
Social Enterprise and Alternative Organising
Year 3
Compulsory Modules
Contemporary Retail Environments
Strategic Marketing Management
Digital Marketing in Practice
Brands and Branding
Marketing Insights - ISP
Marketing and Globalisation
Optional Modules
Academic English for Business Students (Part 2)
Advanced Business English Communication
Comparative Business Cultures
Managing Diversity - ISP
Enterprise Business Plan




