MODULES FOR MARKETING AND MEDIA
The module details given below are indicative they are intended to provide you with an idea of the range of subjects that are taught to our current students. The modules that will be available for you to study in future years are prone to change as we regularly review our teaching to ensure that it is up-to-date and informed by the latest research and teaching methods. The information presented is therefore not intended to be construed and/or relied upon as a definitive list of the modules available in any given year.

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Year one modules
COMPULSORY MODULES
Marketing Principles
Consumer Behaviour 1
Reading Film and Media
The Photographic Message
OPTIONAL MODULES
Quantitative Methods I
Introductory Microeconomics
Advanced Business English Communication
Business Law
Accounting Principles
Management in Context
Global Business Environment
Academic English for Business Students (Part 1)
Academic English for Business Students ( 2)
The British and Global Economy
Quantitative Methods II
Introduction to International Business
Multinational Enterprise Business Perspectives
Introduction to Television Studies
Film Animation: History and Theory
History Media Memory: The Presentation of the Past in Contemporary Culture
Social inequalities in the contemporary world
Modern European Film and Television
Film and Culture
Digital Video
Sound for Moving Image
Audiences: From Moral Panics to Digital Cultures
Year two modules
COMPULSORY MODULES
Consumer Behaviour 2
Digital and Marketing Communications
Creating Awareness Campaigns
Researching Media Communications and Culture
OPTIONAL MODULES
Statistics with Bloomberg
Professional development
Marketing Research
Corporate Governance and Social Responsibility
Social Enterprise and Alternative Organising
Gender and the Cinematic Gaze
Adaptation
Making the News
Social Media and Society
Work Placement for Humanities Students
Alfred Hitchcock's America
Science Fiction Cinema: Utopias and Dystopias
Global Popular Cinemas
Thinking Photography
Documentary: Theory and Practice
Year three modules
COMPULSORY MODULES
Strategic Marketing Management
Placement Year
Marketing and Globalisation
OPTIONAL MODULES
Contemporary Retail Environments
Digital Marketing in Practice
Marketing Insights - ISP
Enterprise Business Plan
Postmodernism: Fiction Film and Theory
British Social Realism
Podcast and Radio Production
Celebrity
Sustained Media Practice - ISP
Work Experience in Media Communications and Culture
Media Dissertation
Modernist Manifestos and Magazines
Crime in Neoconservative America
Approaches to Screenwriting
Youth and Film: Growing Up on Screen
Creative Magazine Production
Visual Pleasures: From Carnival to Disney
Music Conflict and Social Change
Gender Power and Representation

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it