📖Program Curriculum
YEAR 1 (FOUNDATION YEAR)
MODULES
Fundamentals of HRM: In the 21st century HRM is at the heart of every organisation’s activity people management development and process regardless of whether the business operates in the private public or third sector. Central to all HRM operations is the employee. This module will introduce students to the ever evolving world of HRM and explore the tools and techniques HR Managers use to achieve their HR objectives.
The Skills You Need: This module aims to ensure that students develop key academic personal and professional skills required for successful study at higher education level. The module focusses on developing the necessary practical intellectual and communication skills which ensure a successful transition to Level 4 and progression through Honours degree programmes and prepare students for subsequent employment and or further study.
Fundamentals of Business: The module explores the question ‘What is a business?’ through exploration of the internal and external departments markets and stakeholders. In so doing the module aims to provide opportunities for the student to acquire a basic but broad understanding of the nature of the modern business environment. Students will be expected to demonstrate a practical knowledge of how business ideas and concepts translate into real business decisions and will develop learning on some of the key organisations that are currently in operation.
Introduction to Marketing: In the 21st century marketing is at the heart of every organisation’s activity regardless of whether the business operates in the private public or third sector. Central to all marketing operations is the customer. This module will introduce students to the exciting world of marketing and explore the tools and techniques marketers use to achieve their marketing objectives.
Contextual Studies: The module aims to introduce the students to a broad variety of contemporary issues to stimulate discussion debate and engagement. It will enable the students to engage with a variety of topic areas with follow-on research activity and reflective practice amongst subject groups.
Fundamentals of Finance: The aim of this module is to introduce students to basic concepts in finance and to equip them for further studies in more advanced topics in accounting and finance.
YEAR 2 (LEVEL 4)
MODULES
Introduction to Management & Business: This module will introduce students to some of the fundamentals of business including organisational structure and the nature of the modern business practices. It will also provide opportunities for the student to acquire a broad understanding of management by exploring the skills and characteristics of effective managers and leaders and techniques to successfully manage a team.
Introduction to Business Finance & Accounting: This module aims to introduce the contemporary concepts and principles of accounting and finance so as to enhance the abilities of the students by applying relevant management accounting financial accounting and financial management techniques to determine the most appropriate operational financial decisions and analyse the effects of those decisions on a firm’s performance and financial position.
Human Resource Management in Context: This module provides a comprehensive understanding of the role of human resource management (HRM) in organisations. The module covers the following HRM fundamentals:
- Types of organisation prevalent in the business world
- The importance of human resource management and the role of HR practitioners
- HR activities in organisations
- Impact of technology on human resource management
Marketing Essentials: This module is about recognising the importance of marketing’s role in driving success and delivering results. Students will learn about the different functions of marketing in the 21st century and will study how an appreciation of consumer behaviour and the marketing environment can enable effective targeting and planning. By the end of this module students will have gained an awareness of the various tools available to the modern day marketer and be capable of recognising their strengths and weaknesses enabling them to use them both creatively and effectively in an operational context including commercial and non-profit sector organisations.
Business Communication Skills: The module aim is to recognize the importance of effective integrated internal and external communications in building sustainable relationships and delivering customer value. Students will also learn how to communicate effectively in a business and academic settings understanding the fundamentals of presentation skills written communication and professional communication.
Business Analytics: This module aims to develop a critical and practical understanding of the concepts and principles of analytics and the ability to apply these concepts to the systematic analysis of data within the contemporary business world.
YEAR 3 (LEVEL 5)
CORE MODULES
International Business and Trade: This module aims to develop a critical and practical understanding of the concepts and principles of international business and trade and the ability to apply these concepts to the contemporary international business world. The module explains the main concepts principles and functions of international business and globalisation and applies the challenges of international business culture to realistic commercial situations. This includes a practical understanding of the global financial system and an evaluation of theories of international trade in terms of its commercial consequences. International business strategy will also be assessed and applied in terms of its commercial consequences.
Entrepreneurship and Innovations: This module aims to provide students with the opportunity to discover how ideas are developed how entrepreneurship operates and an understanding of Innovation and entrepreneurship theories within a business context. It will enable students to enhance their employment prospects in the workplace by providing them with an understanding of the sought-after traits of entrepreneurship and innovation and how to express them.
Digital Business Strategy: This module aims to equip students with the skills needed to build digital competitive advantage in a rapidly changing world. The rules of business have changed and why it is no longer enough for firms to be better or cheaper to gain competitive advantage. These new rules make it essential for companies to re-examine four fundamental aspects of their business to thrive in the digital era—their strategy value chain customer engagement and organisation structure.
Agile Leadership: This module aims to develop a critical and practical understanding of the concepts and principles of agile leadership and the ability to apply these concepts within the contemporary business world to create the right environment for agile teams to succeed within an organisation.
Professional Behaviours and Valuing People: This module provides a platform for students to develop and enhance their core professional behaviours and skills including ethics values and professionalism that will help to build positive relations at workplace and improve employee performance participation and wellbeing. The module will also enable students to understand continuing professional development and identify developmental needs.
OPTIONAL MODULES
Digital Marketing Techniques: This module covers the evolving nature of digital marketing concepts and use of digital techniques within organisations. The module covers three units: the first unit relates to the understanding application and assessment of digital tools and techniques; the second unit is about developing knowledge to apply integrated digital marketing processes which enhance the organisation’s engagement with stakeholders; and the third unit is about the development and evaluation of digital marketing plans.
Managing International Visitor Attractions: This module provides students with the opportunity to develop a comprehensive understanding of the development and management of global visitor attractions. The specific natures of a variety of attractions are introduced to illustrate the diversity of management requirements necessary to ensure both the maintenance of the attraction and the satisfaction of visitor needs. The module will introduce students to the range and diversity of natural and man-made attractions across the globe and provide a deep understanding of the governance marketing and operational issues of opening attractions to the public whilst providing a quality visitor experience.
Industrial Placement: The module aims to provide students with the opportunity to gain valuable experience in the workplace specifically related to the student’s specialism via first-hand experience. This module allows students to undertake a sustained period embedded with a host employer to work on one or more defined projects or goals. The student will be expected to find and secure a suitable placement opportunity in collaboration with NWBS. The Industry Placement will typically take place during the normal academic year over the two normal university semesters. However where necessary it may start earlier and finish earlier where required by industry. As such its duration should normally be in the region of 40 weeks dependent on working hours.
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