📖Program Curriculum
The module details given below are indicative they are intended to provide you with an idea of the range of subjects that are taught to our current students. The modules that will be available for you to study in future years are prone to change as we regularly review our teaching to ensure that it is up-to-date and informed by the latest research and teaching methods. The information presented is therefore not intended to be construed and/or relied upon as a definitive list of the modules available in any given year.
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Year one modules
COMPULSORY MODULES
Management in Context
Marketing Principles
Global Business Environment
Introduction to International Business
Consumer Behaviour 1
OPTIONAL MODULES
Quantitative Methods I
Introductory Microeconomics
Advanced Business English Communication
Academic English for Business Students (Part 1)
Academic English for Business Students ( 2)
The British and Global Economy
Quantitative Methods II
Foundations of Human Resource Management
Multinational Enterprise Business Perspectives
Managing in a changing society
Year two modules
COMPULSORY MODULES
Managing in the Multinational Corporation
Consumer Behaviour 2
Marketing Research
Digital and Marketing Communications
OPTIONAL MODULES
Professional development
Operations and Quality Management
International Supply Chain Management
Social Enterprise and Alternative Organising
Year three modules
COMPULSORY MODULES
Comparative Business Cultures
Strategic Marketing Management
Marketing Insights - ISP
Marketing and Globalisation
Managing International Projects
OPTIONAL MODULES
Business Strategy
Contemporary Retail Environments
Digital Marketing in Practice
Enterprise Business Plan
