The BA (Hons) Fashion Marketing Management at Cardiff Met is a unique blend of fashion, marketing and management for individuals who want to pursue a career in the vibrant global fashion industry. This course will give you an overall view of how the fashion industry works, with an exciting combination of academic theory and real world industry immersion – preparing you for a range of potential careers within fashion business. The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. The course has been awarded the CIM ‘Accredited Degree’ status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications. You will have creative collaborations with the BA (Hons) Fashion Design students to maximise your fashion exposure, inspiring your creativity and strategic thinking by understanding the process of design from sketch to shop floor. You will gain insights into the needs and desires of fashion consumers, understand the importance of strategic brand management in fashion and the international scope of fashion marketing in an evolving multi-channel landscape. You will explore fashion journalism and creative direction, understand trend forecasting and will discover the art of effectively communicating with a variety of fashion customers using both creative digital skills and traditional methods. You will use industry standard software equipping you with visual skills, alongside developing verbal and written communication skills. In an increasingly Globalised market, fashion brand and marketing managers require a strong knowledge base and understanding of international market structures, culture, market entry modes and brand strategy. The fashion marketing management programme at Cardiff Met focuses on internationally relevant projects and offers the opportunity to travel for study trips or exchange visits. The course lecturers have both academic knowledge and industry experience to develop the skills you need to become highly employable fashion marketing graduates. You will enter a ‘think tank’ of fashion marketing, putting your knowledge and skills into practice during your assessments and work placement opportunities. An optional work placement year between your second and final year enhances employability and exposes students to valuable experience and networking opportunities within the industry. This Fashion Marketing Management degree focuses on developing your personal and professional skills and awareness, developing highly creative and analytical graduates capable of adapting to an ever evolving fashion industry. Upon graduating, you will have a wide base of fashion, marketing and management knowledge – with transferrable skills relevant to many roles within the fashion industry. Show less

The course integrates ‘real world’ experience into our teaching practices to enable a clear understanding of the Fashion Marketing Management process. Assignments are based on industry examples and there are also guest lecturers from practitioners from companies.

You will also be given the option of taking a language as an extracurricular activity and to study abroad for a semester to broaden your experience and skills; all an advantage in achieving success in Fashion Marketing career.

Year One

You will follow 120 credits of core modules:

Introduction to Fashion Marketing (20 credits)
Principles of Fashion Studies (30 credits)
Fashion Visualisation (30 credits)
Digital Media for Marketers (20 credits)
Finance for Managers (20 credits)
Year Two

You will follow 100 credits of core modules and you can choose 20 credits of optional modules:

Fashion Media and Creative Direction (20 credits)
Fashion Consumer Behaviour (20 credits)
Creative Marketing Communication for Fashion (20 credits)
Fashion Marketing in Practice (20 credits)
Marketing Research Methods (20 credits)
Optional modules*:

Experiential Fashion Strategies (20 credits)
Search Marketing: Content, SEO + PPC (20 credits)
Mobile and Social Media Marketing (20 credits)
Managing Marketing Performance and Law (20 credits)
In year two there you will be supported to find a relevant and useful fashion related work placement. The work placement provides the experience of putting the theory into practice and observing how the theory is used in an organisation, first-hand. This has been very well received by employers and will give you an advantage when applying for jobs after graduation.

Year in Industry (Industrial Work Experience):
The option of spending a year in industry between the 2nd and final years has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.

Year Three/Year Four

Year three for students not taking the year of experience option, or Year Four for those students taking the practical experience option.

Students follow 60 credits of core modules and then choose 60 credits of option modules.

Core modules:

Fashion Futures and Innovation (20 credits)

International and Global Fashion Marketing (20 credits)

Strategic Fashion Brand Management (20 credits)

Optional modules*:

Fashion Dissertation (40)
Fashion Marketing Plan (40 credits)
Fashion Marketing Project (40 credits)
PR & Fashion Stakeholder Management (20 credits)
Sustainability and Responsibility in Fashion (20 credits)
Industrial Work Experience (20 credits)

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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