📖Program Curriculum
Year 1
Core Modules
Credits
Entertainment Industry Framework
20.00
You'll be taught how to examine the range and role of music & entertainment organisations responsible for the management and administration of the industry and key issues they currently face. You'll look at artist management record & publishing companies copyright & collection societies retail streaming broadcast social media and DIY culture...
Event Planning and Practice
20.00
This module is an introduction to events planning. The basic business structures of events and a thorough knowledge of venue selection and the differences on offer within the event industry will be discussed. This module aims to foster an in-depth understanding of the process planning budgeting staging and evaluation of various types of events.
Managing Your Brand
20.00
This module looks at branding and the creation of identity across multiple platforms both on and offline with a focus on managing a personal brand in the context of the mainstream and independent music and entertainment industries. You'll also be introduced to fundamental principles of management both self and in the context of organisations.
Principles of Marketing
20.00
You'll be introduced to the principles of marketing theory in the context of the event & entertainment industries & explore links between identifying event attendees’ needs & wants and event marketing. You'll study how these principles can offer an understanding of the market including how marketing impacts fans events and other facilitators.
Risk Legislation and Licencing
20.00
This module introduces the key principles of the Licensing Act 2003 and its application within the event industry. The module also aims to provide a thorough knowledge of how to comply with the Four Key Pillars of the Licensing Act 2003 and health & safety management.
Opportunity Modules
You must choose 2 x 10 credit Level 4 Opportunity modules from the Opportunity module catalogue.
Year 2
Core Modules
Credits
Event Tourism and Hospitality
20.00
This module aims to provide you with knowledge of the structure inter-relationship & interdisciplinary nature of tourism hospitality & events. You'll study conceptual frameworks typologies and definitions to better understand the sector and motivational factors for consumers as well as their impact on sustainability & local community.
Live Event Management and Experience Design
20.00
You'll study the processes required for planning managing and co-ordinating all aspects of staging a live event at a professional level. The finished event will be reviewed and evaluated in the context of the initial aims and objectives as well as design and creation of the event’s experience using a range of business and management theories.
Research Methods
20.00
The aim of the module is to provide you with an introduction to research methods and the skills necessary for planning and conducting research and enquiry within their field of study discipline or professional contexts.
Optional Modules
Credits
Artist Management
20.00
This module builds on the foundations of the Level 4 Introduction to Artist Development module focusing now on concepts pertinent to contemporary artist management. Teaching sessions will be delivered by members of the academic team and where appropriate guest speakers from industry.
Private Party Planning
20.00
You'll study the diversity and cultural significance of private parties across the globe with a focus on the planning and design of weddings and the impact of the wedding industry on the UK economy. We'll help you gain a thorough knowledge of the process planning staging and evaluation of hosting private parties in the UK and abroad.
Venue Management and Concert Promotion
20.00
Building on theories and practices in the events industry introduced at level 4 you'll study the specifics of venue management and event promotion including events management marketing principles budget structures the different management roles within the events industry and the production processes of organising an event.
Sport Events Management
20.00
This module aims to provide you with insight into key areas of managing sport events. You'll study sports marketing sponsorship PR & media finance and international mega sport. You'll also have the chance to develop managerial and enterprise skills to be able to successfully implement and manage local national and international sports events.
Opportunity Modules
In addition you must choose 2 x 10 credit Level 5 Opportunity modules from the Opportunity module catalogue.
Year 3
Core Modules
Credits
Extended Independent Work
40.00
This module will give you a thorough understanding of the fundamental topics needed to manage projects within a complex and ever-changing environment. You’ll develop a deeper understanding of both theoretical and practical aspects of project management and gain the essential skills necessary to plan monitor control and deliver successful projects...
Strategic Corporate Event Management
20.00
You'll study operational & strategic management strategies in the context of corporate & business events. This module aims to provide you with business acumen in the corporate events sector. You'll undertake analysis of changing global trends and what these mean for key stakeholders such as destinations venues and the business community at large.
Leadership
20.00
This module aims to give you the ability to understand & implement concepts of leadership and management their relationship with one another and the challenge of definition in differing organisation contexts. The industry is multi layered so management may involve leading other managers to implement successful strategy for a range of stakeholders.
Optional Modules
Credits
Creative Strategies
20.00
This module aims to encourage strategic thought in contemporary music & events. You'll study strategic management and international issues faced from the globalisation of the industry. You'll have the chance to reflect on moral dilemmas in the music & event sector and develop your philosophical appreciation of the role of music & events in society.
Digital Marketing
20.00
You'll study digital marketing management in the context of the music event & entertainment industries. You'll look at current and future challenges presented by new & emerging technologies as they apply to marketing management and consider how to apply an integrated marketing approach to promotion in the music event & entertainment industries.
Industry Issues
20.00
You'll examine a range of issues trends and problems facing today’s music events and entertainment industries. Lectures will be given by a different member of the teaching team or a guest lecturer each week introducing you to a wide variety of topics and different teaching styles and to areas of the industry outside your particular area.
Entertainment Law
20.00
