Our BA Digital Media and Culture is focused on studying and researching the relationships between digital media and culture. Not only will you learn about the latest technological trends but the wider historical context of how the digital media we use and depend on today have been made possible.
Our world today is increasingly digital. We can know our city’s iconic places through location-aware apps. We shape our identity alongside social media influencers. We fuel the growth of platform monopolies through small, daily gestures like posting videos or ‘liking’ friends’ jokes. We are learning that biases around race, class, gender and sexuality are embedded into algorithms that need to be challenged.
If you are interested in exploring digital media theories and research with leading academic scholars, this course is for you.
The course gives you an extensive understanding of:
online identity
social media influencers and algorithmic bias
location-based media
meme cultures
the power of platform companies
how to develop your own research.
Alongside your more academic studies, you also learn how to become a digital media professional. On this course, you also have access to option modules focusing on applied knowledge and aptitudes, such as social media strategy, digital design, video editing and data mining.
By the end of your studies, you will be equipped to work across a broader range of professional and creative settings where knowledge of digital media is in high demand. You will also be very well prepared for further academic study on a postgraduate course.
If you opt for the Foundation Year route, this will fully prepare you for undergraduate study. It is ideal if you are returning to study after a gap, or if you have not previously studied the relevant subjects, or if you didn't achieve the grades you need for a place on your chosen undergraduate degree.
Show less