Year One
You will:
learn about key concepts in PR and marketing theory;
look at the history of the industries and current practice, and debate the role the industries play in economics, politics and society; and
consider contemporary communications practice and the importance of producing dynamic and creative content including video, photography, blogs, infographics and social media posts that are relevant to target publics.
Modules
Studying Media and Communications
Marketing and Consumer Behaviour
Digital Content Creation
Media and Communication Industries
Media Production: Skills and Techniques
Media Production: Video Project
Year Two
You will:
expand your knowledge and understanding of digital marketing and e-commerce and how to use big data to provide insights into the effectiveness of your communications
consider how organisations campaign on issues and communicate with external stakeholders through digital media and internally with employees
explore the rapid growth of podcasting and learn how to create great content for podcasts
gain experience of event management by designing, planning and holding your own event
Modules
Popular Media Cultures
Digital Communications Campaigning
Media Production: Podcasting
Event Management
Analytics, Insights and Impact
Digital Marketing and e-Commerce Management
Year Three
You will:
expand your knowledge of the principles of planning, by developing strategic PR proposals for a live client
investigate the role and ethics of persuasive communication in marketing and PR
gain knowledge of research methods that are used by marketing and PR practitioners and learn how to design a research project
gain insights into traditional and digital advertising
start to tailor your learning around your interests through the selection of two option modules and
have the opportunity (subject to availability) to study for one semester at a university overseas. For more information, visit Exchanges and Study Abroad.
Modules
Campaigning and Practice
Marketing Communications and Digital Advertising
Designing a Research Project
Persuasive Communication
Plus two options
Year Four
You will:
Be encouraged to work more independently, developing your critical skills and follow your own area of interest. This happens through working on your dissertation, which can be a written dissertation or a practical photography or video dissertation, working in industry on a one-month placement and choosing an option.
Modules
Professional Communication Placement
Strategic Marketing Management
Dissertation
Plus one option
Year Three and Four options may include:
Reputation Issues and Crisis Management
Photography and Visual Culture
Film Festivals
Communication Arts and Activism
Political Communication
Radio and Audio Media
Photography Practice
Pop Music
Screenwriting
Film and the Family
Co-creating and managing your our own client project
The modules listed here are correct at time of posting (May 2023) but may differ slightly to those offered in 2024. Please check back here for any updates.
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