📖Program Curriculum
Year 1 is common to all our creative and cultural industries courses You will explore visual communication techniques use of design software storytelling and design thinking You will learn individually and as part of a team of creative partners and professionals You will examine the management and strategy of creative enterprises and the history and development of art and design practice
Core modules
Visual Narratives & Design Thinking Creating compelling stories creative problem solving
History & Context of the Creative Industries Content critique & competition
You will study the principles and skills of design and marketing communications in depth You will focus on user experience especially the digital journeys of customers You will also learn design and prototyping software for website and app development You will study conceptualisation and visualisation visual narratives and storyboarding artwork commission branding entrepreneurship managing risk project management and strategy
You can choose to apply for a summer internship at the end of Year 2 to gain valuable experience and increase your employability
Core modules
Design Marketing 1
Customer Mindfulness
Creative Project Management
Live case study
You have the option to take an additional to study abroad
You will study cultural entrepreneurship and explore ways of building a sustainable independent career You will further your knowledge and skills in the ideation and execution of digital marketing materials
The major project in your final will be a visual project business or marketing plan or consultancy project for a company
You will research and identify a current marketing issue and provide visual communication solutions that are tailored for the chosen audience You will be challenged and guided by your supervisors to achieve your potential
Core modules
Design Marketing 2
Culturepreneurship
The Major Project
