📖Program Curriculum
Sample modules may include
Compulsory modules
Academic Skills
Internationalernationalernational English A (if English is below IELTS 6.5)
Optional modules
An Internationalernationalroduction to Business and Management
Economics
Psychology
Sociology
Mathematics for Finance, Economics and Business
Information Systems and Statistics
Core modules include
Fundamentals of Business and Marketing
Consumer Psychology
The Economic Environment
Research and Professional Skills for Business and Marketing
Global Sustainability Challenges and Prospects
Optional modules include
The Food Business
Internationalernationalroduction to Psychology
Applied and Professional Psychology
British Society
IWLP Language Module
Internationalernationalroduction to Contemporary Democracy
Politics Internationalernationalernational Relations and Strategic Studies
Student Enterprise
Core modules include
Applied Marketing and Management
Digital Marketing
Consumer Attitudes and Behaviour
Research Methods and Data Analysis
Branding Theory and Practice
Optional modules include
Mini Professional Placement for Marketing Students
Financial Management
Food Retail Marketing
IWLP Language Module
Practice of Entrepreneurship
Core modules include
Contemporary Issues in Consumer Behaviour and Marketing
Marketing Strategy
Either Independent Research Project or Applied Marketing Project
Optional modules include
Nudge and Behaviour Change
Human Motivation
Human Resource Management
Supply Chain Management
Regulation of the Food Industry
Cross Cultural Marketing
Marketing Communication
Entrepreneurial Project
Digital Entrepreneurship