The University of the West of Scotland (UWS) is a modern and vibrant institution located in Scotland. It was formed in 2007 through the merger of the University of Paisley and Bell College. With a history dating back to 1897, UWS has a rich heritage of providing education and training to students from across Scotland and around the world. Today, UWS is one of Scotland's largest universities, with four main campuses located in Paisley, Hamilton, Ayr, and Dumfries. The university offers a wide range of undergraduate and postgraduate programs in areas such as business, engineering, health, education, and the arts, and is known for its innovative and student-centered approach to learning.

The BA Business & Marketing allows you to tailor your degree to focus on areas that are related to your future career aspirations including branding, digital marketing, international marketing and market research.

In 3 and 4 you will deepen your knowledge of marketing principles and spend time with employers, providing marketing support in a live business environment. You will also complete a dissertation on a topic of interest.

Year 1
In the first year, students will be introduced to the world of business and will study three foundation modules in marketing alongside modules in accounting, economics, human resources and management. Students may also choose from a wide selection of options, including introductory modules in Events, Tourism or languages.

Year 2
The second year provides a platform for practitioner development, with core modules in Marketing Research Practice, Contemporary Consumer Behaviour, Online Interactions and Customer Service, together with several other options from a suite of subjects.

Year 3
The degree level provision offers specialist study of a more strategic nature, including core modules in Marketing Communications, Digital Marketing, Marketing Experiences, and a module in Research Methods which aims to prepare students for the Honours year. A selection of optional modules will also be available.

Year 4
The Honours year is slightly more conceptual, focusing on a dissertation worth 40 credit points. Core modules include Strategic Marketing Theory, Brands and Branding and Contemporary and Cultural Issues in Marketing. Specialist complementary optional modules will also be available.

Learn a Language (optional)
This course also gives you the option of taking a language module, which can count towards your degree. These modules cover multiple languages and range from absolute beginner to near-native speaker level. The cost of your language module is included in the tuition fees. Find out more

Teaching & Assessment
You will be taught through a combination of lectures, tutorials and workshops.

There will also be group work and independent learning to ensure you develop transferable skills such as research, presentation, communication and working as part of a team.

Our Marketing degree is mainly assessed using a variety of assessment methods including:

Written examinations
Coursework
Practical assessment​
Course Structure
Find out more about the structure, learning outcomes, compulsory and optional modules in this course.

BA (Hons) Business & Marketing course structure

• The University of the West of Scotland (UWS) is a vibrant and dynamic institution located in Scotland. Founded in 2007, UWS was formed through the merger of the University of Paisley and Bell College. With a history dating back to 1897, the university has a rich heritage of providing education and training to students from across Scotland and around the world.
• UWS is one of Scotland's largest universities, with four main campuses located in Paisley, Hamilton, Ayr, and Dumfries. The university offers a wide range of undergraduate and postgraduate programs in areas such as business, engineering, health, education, and the arts. UWS is also known for its innovative and student-centered approach to learning, which includes a focus on practical, real-world experiences and hands-on learning opportunities.
• UWS is officially ranked by Times Higher Education in the top 150 of universities worldwide under 50 years old (2022 Young University Rankings). In the recent Research Excellence Framework (REF) 2021, 90 percent of research at University of the West of Scotland was classed as world-leading, internationally excellent, or recognised internationally. UWS was also crowned Higher Educational Institution of the Year 2022 (The Herald Higher Education Awards).
• One of the standout features of UWS is its commitment to providing students with the skills and knowledge they need to succeed in today's rapidly changing job market. The university offers a wide range of programs that are designed to meet the needs of students from all backgrounds, and its experienced faculty is dedicated to helping students reach their full potential.
• In addition to its strong academic programs, UWS also offers a wealth of extracurricular activities and student services. The university has a vibrant student life, with numerous clubs and organizations, as well as sports teams, volunteer opportunities, and cultural events. There is also a well-established student support network that provides guidance and assistance to students on a wide range of topics, from academic support to personal and financial advice.
• Another key aspect of UWS is its strong commitment to research. The university has a growing reputation as a center of research excellence, and its faculty and students are working on a wide range of cutting-edge projects in areas such as engineering, health, education, and the arts. This research is not only helping to advance knowledge in these fields, but it is also helping to create new opportunities for students and improve the lives of people around the world.
• In conclusion, the University of the West of Scotland is a dynamic and forward-thinking institution that is dedicated to providing its students with the education, skills, and experiences they need to succeed in today's rapidly changing world. With its strong academic programs, vibrant student life, and commitment to research, UWS is the perfect place for students who want to get the most out of their college experience.

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it