📖Program Curriculum
PROGRAMME STRUCTURE
YEAR 1
You will take four courses
Organisational Behaviour provides the context in which organisations exist
Introduction to Marketing introduces marketing communications consumer behaviour digital marketing sales and pricing product development and marketing strategy
Principles of Management describes today’s managers and what constitutes an effective manager
Foundations of Finance gives the basic principles of finance and an understanding of the finance world You will also study other subjects in 1 and 2
YEAR 2
You will take four courses
Fundamentals of Human Resource Management introduces the theory and practice of human resource management
Business Decision Analysis uses quantitative and qualitative data for decision making
Entrepreneurship introduces the fundamentals of entrepreneurship and the role it plays in society
Service Operations Management outlines the theory and practice of operations management
You will also study other subjects of your choice in 1 and 2 see Flexible degrees
YEARS 3 AND 4
If you progress to Honours 3 and 4 you will study five core classes including Strategic Management Global Business Ethics and Business Research Methods and an integrative experiential learning course Optional courses are offered from a range of disciplines including Entrepreneurship Marketing Human Resource Management and Organisational Behaviour International Business Service Operations and Finance
Course details
YEAR 1
FOUNDATIONS OF FINANCE
INTRODUCTION TO MARKETING
ORGANISATIONAL BEHAVIOUR
PRINCIPLES OF MANAGEMENT
YEAR 2
BUSINESS DECISION ANALYSIS
ENTREPRENEURSHIP
FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT
SERVICE AND OPERATIONS MANAGEMENT
YEARS 3 AND 4
CONTEMPORARY EMPLOYMENT RELATIONS
CONTEMPORARY ISSUES IN CONSUMER BEHAVIOUR
DEVELOPMENT OF INTERNATIONAL BUSINESS
DIGITAL MARKETING STRATEGY
BUSINESS AND MANAGEMENT DISSERTATION
ENTREPRENEURIAL SELLING
ENTREPRENEURIAL VENTURES MANAGEMENT AND GROWTH
ETHICS AND BUSINESS
HUMAN RESOURCE MANAGEMENT
GLOBAL BUSINESS
MANAGING COMPLEX CHANGE
MARKETING COMMUNICATIONS
PERFORMANCE MANAGEMENT AND SIMULATION IN SERVICES
PROJECT MANAGEMENT
MANAGEMENT RESEARCH METHODS
INTRODUCTION TO MANAGEMENT RESEARCH METHODS ONLINE EXCHANGE STUDENTS
SERVICES MARKETING
SOCIAL AND COMMUNITY ENTREPRENEURSHIP
STRATEGIC ALLIANCES AND JOINT VENTURES
STRATEGIC MANAGEMENT
STRATEGIC MARKETING
SUPPLY CHAIN MANAGEMENT
ECONOMIC AND SOCIAL HISTORY COURSES FOR SINGLE HONOURS STUDENTS
The following courses are available to students on a Single Honours Business and Management plan as outside options even if they have not previously studied Economic and Social History Students should be aware though that these courses are worth 20 credits each
INDUSTRY AND INNOVATION INTERNATIONAL PERSPECTIVES
WORK & LABOUR IN BRITAIN SINCE 1940
LEVEL 3 NON-HONOURS
These courses are available to students who are completing an Social Sciences Ordinary Degree for which 60 credits of level 3 courses are required
BUSINESS COMPETITION
MARKETING CAMPAIGN DEVELOPMENT RESEARCH AND TACTICS
PROJECT MANAGEMENT
SERVICE COURSES
These courses are primarily available to students studying engineering degrees though some are suitable for exchange students visiting Glasgow who do not study Business and Management at their home institution See course pages for details The courses cannot be taken by students
ENTREPRENEURSHIP NEW VENTURE CREATION
PROFESSIONAL AND ENTREPRENEURIAL PRACTICE
Programme alteration or discontinuation
The University of Glasgow endeavours to run all programmes as advertised In exceptional circumstances however the University may withdraw or alter a programme For more information please see Student contract
OUR INTERNATIONAL LINKS
There are opportunities for you to go abroad for up to a as part of your undergraduate studies
You can apply to spend part or all of your third at another university We currently have links with partners across Europe the United States Canada South America Australia New Zealand Hong Kong and Singapore Courses taken overseas through our exchange programmes form part of your degree
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