Technological University Dublin (TU Dublin) is Ireland's largest and most comprehensive higher education institution. Formed by the merger of three renowned institutes of technology, TU Dublin offers a wide range of programs in various disciplines including engineering, science, business, arts, humanities, and more. With a strong focus on innovation and industry collaboration, TU Dublin provides students with a vibrant and supportive learning environment. The university prides itself on delivering education that is practice-based, industry-relevant, and globally connected, ensuring that graduates are well-prepared for the challenges and opportunities of the modern world.

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Course Description Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy. In this course, you can acquire the knowledge, skills and competencies you need to function as a high-calibre marketing professional, both nationally and internationally. You’ll be able to communicate and articulate a company’s vision, using digital and traditional marketing communication methods, and to design and implement marketing strategies and plans to ensure success. Students will be well prepared for a role on a marketing team, whether in a small firm, a large corporation or a not-for-profit organisation. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design. As part of the Events management module, for example, student will organise an event on campus and raise money for a charity of choice. Study Abroad Opportunities All programme streams have the opportunity for a semester of Erasmus Placement with a partner university in a range of European countries. Show less

Semester 1

Introduction to Marketing Theory
Introduction to IT, Apps & Social Media
Financial Accounting for Business Managers 1
Business Mathematics 1
Critical Skills Development
Electives

Contemporary Business
French 1
German 1
Spanish 1
Semester 2

Economics 1
Business IT & Intro to Data Analysis
Financial Accounting for Business Managers 2
Business Mathematics 2
Trends in Culture & Societies
Electives

Principles of Management
French 2
German 2
Spanish 2,Semester 3

Economics 2
International Marketing Applications
Principles of Law
Database Systems
Behavioural Studies
Electives

Human Resource Management
French 3
German 3
Spanish 3
Semester 4

Research Methods
Marketing & Business Development
Marketing Law
Information Analysis for Decision Making
Marketing Finance
Electives

PR & Media Relations
Personal Finance
French 4
German 4
Spanish 4,Semester 5

Global Business.
Marketing Channel Management
Event Management/IMC 1
Applied Global Digital Marketing
Consumer Behaviour
Electives

Sales Management
French 5
German 5
Spanish 5
Semester 6

Web/App Design & Optimisation
Services & Business Marketing
Retail & Category Management
Marketing Across Cultures
Quantitative Methods for Marketing
Electives

Event Management/IMC 2
The Consumer in the Socio-Cultural Setting
French 6
German 6
Spanish 6

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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