Semester 1
Introduction to Marketing Theory
Introduction to IT, Apps & Social Media
Financial Accounting for Business Managers 1
Business Mathematics 1
Critical Skills Development
Electives
Contemporary Business
French 1
German 1
Spanish 1
Semester 2
Economics 1
Business IT & Intro to Data Analysis
Financial Accounting for Business Managers 2
Business Mathematics 2
Trends in Culture & Societies
Electives
Principles of Management
French 2
German 2
Spanish 2
Semester 3
Economics 2
International Marketing Applications
Principles of Law
Database Systems
Behavioural Studies
Electives
Human Resource Management
French 3
German 3
Spanish 3
Semester 4
Research Methods
Marketing & Business Development
Marketing Law
Information Analysis for Decision Making
Marketing Finance
Electives
PR & Media Relations
Personal Finance
French 4
German 4
Spanish 4
Semester 5
Global Business
Marketing Channel Management
Event Management/IMC 1
Applied Global Digital Marketing
Consumer Behaviour
Electives
Sales Management
French 5
German 5
Spanish 5
Semester 6
Web/App Design & Optimisation
Services & Business Marketing
Retail & Category Management
Marketing Across Cultures
Quantitative Methods for Marketing
Electives
Event Management/IMC 2
The Consumer in the Socio-Cultural Setting
French 6
German 6
Spanish 6
Semester 7
Qualitative Research Methods
Creativity & Innovation
Marketing Management
Corporate Finance
Corporate Strategy & Governance
Electives
Management Science 1
Brand Management
French 7
German 7
Spanish 7
Semester 8
Strategic Business Analytics
Marketing Practice
Enterprise Development
Marketing Strategy
Electives
Management Science 2
Contemporary Issues in Marketing
French 8
German 8
Spanish 8
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