Humber College is a publicly-funded college located in Toronto, Ontario, Canada. It was founded in 1967 and offers a range of certificate, diploma, and degree programs in a variety of fields, including business, technology, health sciences, media, and more.

The college has a diverse student population, with over 33,000 full-time and part-time students enrolled each year, including international students from over 138 countries. Humber College has a strong focus on experiential learning, offering students opportunities for hands-on learning through co-op programs, internships, and work placements. The college has partnerships with over 500 employers, providing students with access to a range of job opportunities and real-world experience.

Humber College is known for its state-of-the-art facilities, including its Centre for Trades and Technology, which offers training in a variety of skilled trades, and its Barrett Centre for Technology Innovation, which provides students with access to cutting-edge technology and equipment. The college is also committed to sustainability, with a number of initiatives in place to reduce its environmental impact and promote sustainable practices.

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Humber’s Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills. Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd. You’ll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum, based on current trends, technologies and methodologies, brings real world challenges into the classroom. By graduation, you’ll have developed a wide range of marketable skills including: creating a strategic marketing plan creating a strategic branding plan conducting a product analysis using marketing analytics to understand consumer behaviour using social media and digital advertising for product promotion designing and implementing a consumer relationship management system Humber’s project-based experiential learning curriculum means that you will take projects from idea to execution while working in a real-world, team-based environment. Show less

Semester 1
ACCT 1000: Introductory Financial Accounting
BUS 1500: Business Information Systems
ECON 1000: Microeconomics
MKTG 1000: Marketing
Select 1 from the following courses
DEGE : Degree Breadth Elective
Semester 2
BUS 1501: Business Communications
ECON 1500: Macroeconomics
HRM 2000: Human Resources Management
MGMT 1500: Organizational Behaviour
MKTG 1112: Marketing Statistics
Semester 3
MGMT 2500: Operations Management
MKTG 2112: Marketing Operations Research
MKTG 4002: Marketing Analytics 1
Select 2 from the following courses
DEGE : Degree Breadth Elective
Semester 4
BUS 2500: e-Commerce
MKTG 2500: Consumer Behaviour
MKTG 4552: Marketing Analytics 2
MKTG 4777: Marketing Ethics
Select 1 from the following courses
DEGE : Degree Breadth Elective
Semester 5
BUS 3004: Business Career Development
MGMT 3000: Brand Management
MKTG 3003: Marketing Research Methods
MKTG 3004: Global Marketing Management
MKTG 4006: Marketing Communications
Select 1 from the following courses
DEGE : Degree Breadth Elective
Semester 6
ACCT 3000: Introductory Management Accounting
MKTG 3503: Service Marketing
MKTG 3504: Sales and Retail Operations
MKTG 3505: Digital and Social Marketing
Select 1 from the following courses
DEGE : Degree Breadth Elective
Work Experience - SEM 6C
MKTG 3099: Field Experience - Bachelor Of Commerce: Marketing

Semester 7
MGMT 4015: Customer Relationship Management
MKTG 4007: Advertising and Public Relations
MKTG 4008: Product Development
MKTG 4010: Canadian Marketing Law
MKTG 4503: Data Analysis and Knowledge Management
Semester 8
MKTG 4005: Strategic Marketing Management
MKTG 4510: Emerging Issues in Marketing
MKTG 4520: Senior Level Business Project
Select 2 from the following courses
DEGE : Degree Breadth Elective

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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