📚About the Program
Marketing
As a marketing professional, you will flex your creative, analytical, and competitive talents.
The marketing major at Hill School of Business in Saskatchewan teaches the essentials of marketing: understanding the market, advancing competitive advantage, and out maneuvering competitors.
You’ll learn the concepts, techniques, and skills you need for a successful marketing career with any organization, from general marketing theory to specialized courses in global strategy, branding, consumer behaviour, and digital marketing.
Marketing Major Requirements
As a marketing major at the Hill School of Business, you will complete five required marketing courses in addition to the core requirements of the Bachelor of Business Administration degree.
Students majoring in marketing will be exposed to foundational classes that merge theory and application then build to more dynamic courses that combine marketing challenges with strategy. You’ll also choose from a number of specialized classes for a deeper understanding of business and marketing topics such as global strategy, branding, consumer behaviour, advertising, research, analytics, and the digital space including social media marketing.
The Hill School uses case studies, computer simulations, and live local clients to create real-life experiences and marketing scenarios.
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