Atlantic Technological University (ATU) is a college that places teaching and research at its core. ATU aims to provide students with a transformative university experience that prepares them to make significant contributions to society. With a focus on applied learning, teaching, and research that reflects the needs of businesses and professions in the region, ATU strives to be a preferred partner for research and innovation. The university seeks to attract and support students and staff from around the globe, enabling them to reach their full potential.

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This three year level 7 course offers you a pathway to an exciting career in marketing and sales. You will graduate from this course with a solid foundation in the key discipline areas of marketing. As a graduate of this programme you will be prepared for entry level positions in a range of marketing disciplines including: Marketing management Selling Customer service and support Marketing communications and public relations Digital and on-line marketing Market research You will also have the opportunity to enhance your employment potential through work based projects and a work placement. As a graduate of this course you can also progress to the Level 8 Bachelor of Business in Marketing and Sales. Show less

Course Details

Year 1
Computer Applications
5 credits

Management Principles and Business Environment
5 credits

Academic and Professional Skills (SC:BS)
5 credits

Cultural Studies: Ireland
5 credits

World Cultures and Etiquette
5 credits

Fundamentals of Entrepreneurship
5 credits

Principles of Marketing
5 credits

Sustainability
5 credits

Fundamentals in Financial and Management Accounting
10 credits

Academic Writing
10 credits

Principles of Economics
10 credits

French Language and Culture 1
10 credits

German Language and Culture 1
10 credits

Spanish Language and Culture 1
10 credits

Gaeilge Language and Culture 1
10 credits

Year 2
Management Information Systems
5 credits

Advanced Financial Accounting
5 credits

Business Communications
5 credits

Human Resource Management
5 credits

Applied Marketing and Sales
5 credits

Advanced Management Accounting
5 credits

Business Start Up
5 credits

Statistics for Business
5 credits

Applied Macroeconomics
5 credits

Organisational Behaviour
5 credits

Human Resource Development
5 credits

Family Business
5 credits

Business Law & Legal Studies
10 credits

French Language and Culture 2
10 credits

German Language and Culture 2
10 credits

Spanish Language and Culture 2
10 credits

Gaeilge Language and Culture 2
10 credits

Year 3
Digital Business
5 credits

Market Research
5 credits

Financial Management
5 credits

Project Management
5 credits

French Language and Culture 3A
5 credits

German Language and Culture 3A
5 credits

Spanish Language and Culture 3A
5 credits

Gaeilge Language and Culture 3A
5 credits

Cultural Studies: Ireland
5 credits

Digital Marketing
5 credits

Integrated Marketing Communications
5 credits

Consumer Behaviour
5 credits

Critical Thinking
5 credits

French Language and Culture 3B
5 credits

German Language and Culture 3B
5 credits

Spanish Language and Culture 3B
5 credits

Gaeilge Language and Culture 3B
5 credits

World Cultures and Etiquette
5 credits

Work Placement
10 credits

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