Atlantic Technological University (ATU) is a college that places teaching and research at its core. ATU aims to provide students with a transformative university experience that prepares them to make significant contributions to society. With a focus on applied learning, teaching, and research that reflects the needs of businesses and professions in the region, ATU strives to be a preferred partner for research and innovation. The university seeks to attract and support students and staff from around the globe, enabling them to reach their full potential.

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Four year, honours degree in International Tourism Management, with two accredited work placements. This degree prepares graduates for many of the business roles available in the tourism industry in Ireland and internationally today. Students develop skills at both operational and supervisory management levels. This course also develops students' entrepreneurial skills to facilitate new business start-ups. In today’s economic climate, these skills will prove invaluable upon graduation. The integrated work placements in Year One and Year Two allow students to experience at first hand the challenges, demands and rewards of working in this exciting and ever-changing industry. For more information on why so many people choose to study and work in tourism, check out these websites: Tourism Insight - provides valuable insights for secondary school students interested in tourism, including career options within the tourism industry. Get a Life in Tourism - the insiders’ guide to working in the tourism industry. Show less

Course Details

Year 1
Tourism Industry Skills
10 credits

Introduction to Tourism
10 credits

Essentials of Business
10 credits

Information and Digital Technologies
10 credits

Academic and Professional Skills (SC:HC)
5 credits

Social Media Fundamentals
5 credits

Cultural Studies: Ireland
5 credits

World Cultures and Etiquette
5 credits

Preparation for Work Placement
5 credits

Spirits, Liqueurs and Mixology
10 credits

Spanish Language and Culture 1
10 credits

Gaeilge Language and Culture 1
10 credits

German Language and Culture 1
10 credits

French Language and Culture 1
10 credits

Year 2
Financial Accounting
5 credits

Marketing Principles
5 credits

Placement Reporting and Reflection 1
5 credits

Management Principles
5 credits

Business and Consumer Law
5 credits

Regional Guiding
15 credits

International Tourism Geography and Travel Trade
10 credits

Business Information Tools
10 credits

Rooms Division Management
10 credits

Menu Management with Contemporary Service Techniques
10 credits

Gaeilge Language and Culture 2
10 credits

French Language and Culture 2
10 credits

German Language and Culture 2
10 credits

Spanish Language and Culture 2
10 credits

Introduction to Tourism
10 credits

*Exit Award option available

Year 3
National Guiding
10 credits

Placement Reporting and Reflection 2
10 credits

International Tourism Markets and Trends
5 credits

Tourism Impacts
5 credits

Geographies of Adventure Tourism
5 credits

Museology: Introduction to Principles & Practice
5 credits

French Language and Culture 3A
5 credits

German Language and Culture 3A
5 credits

Gaeilge Language and Culture 3A
5 credits

Spanish Language and Culture 3A
5 credits

Services Marketing
5 credits

Human Resource Management
5 credits

Management Accounting
5 credits

Tourism Economics
5 credits

Business Intelligence
5 credits

Train the Trainer
5 credits

Museums: Management & Design
5 credits

French Language and Culture 3B
5 credits

German Language and Culture 3B
5 credits

Gaeilge Language and Culture 3B
5 credits

Spanish Language and Culture 3B
5 credits

*Exit Award option available

Year 4
Sales and Marketing Management
5 credits

Tourism Transport Management
5 credits

Tourism policy, planning and strategies
5 credits

Employee Resourcing
5 credits

Festival and Event Management
5 credits

Event Strategy and Policy
5 credits

Destination and Resort Management
5 credits

Sustainable Hospitality and Tourism Management
5 credits

Performance Management and Decision Making
5 credits

Applied Research Project
10 credits

Strategic Industry Management Seminars
5 credits

International Study Tour
5 credits

Ethics and Corporate Governance
5 credits

Web Design and Development with eCommerce Integration
10 credits

Gaeilge Language and Culture 4
10 credits

French Language and Culture 4
10 credits

German Language and Culture 4
10 credits

Spanish Language and Culture 4
10 credits

Management Challenge
5 credits

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