Atlantic Technological University (ATU) is a college that places teaching and research at its core. ATU aims to provide students with a transformative university experience that prepares them to make significant contributions to society. With a focus on applied learning, teaching, and research that reflects the needs of businesses and professions in the region, ATU strives to be a preferred partner for research and innovation. The university seeks to attract and support students and staff from around the globe, enabling them to reach their full potential.

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The aim of this award is to provide relevant, professional education for students on all aspects of the planning, marketing and management of events and public relations programmes in this multifaceted industry. Graduates can expect to find employment in a variety of event, PR and entertainment enterprises including conference and convention centres, charitable non-profit organisations, national and regional tourism organisations, hotels, public relations firms, event management agencies, sports and leisure centres, community development organisations, arts and music festivals, multinational companies and public sector organisations. Show less

Course Details

Year 1
Academic and Professional Skills (SC:HC)
5 credits

Cultural Studies: Ireland
5 credits

World Cultures and Etiquette
5 credits

Social Media Fundamentals
5 credits

Introduction to Public Relations
5 credits

Event Operations
10 credits

Essentials of Business
10 credits

Information and Digital Technologies
10 credits

Introduction to Event Studies
10 credits

Spirits, Liqueurs and Mixology
10 credits

Spanish Language and Culture 1
10 credits

Gaeilge Language and Culture 1
10 credits

French Language and Culture 1
10 credits

German Language and Culture 1
10 credits

Year 2
Conference and Exhibition Management
5 credits

Corporate Entertainment
5 credits

Financial Accounting
5 credits

Marketing Principles
5 credits

Sports Event Management
5 credits

Business and Consumer Law
5 credits

Event Risk Management
5 credits

Management Principles
5 credits

Public Relations Techniques
5 credits

Wedding Planning
5 credits

Business Information Tools
10 credits

International Tourism Geography and Travel Trade
10 credits

Menu Management with Contemporary Service Techniques
10 credits

Gaeilge Language and Culture 2
10 credits

French Language and Culture 2
10 credits

German Language and Culture 2
10 credits

Spanish Language and Culture 2
10 credits

Introduction to Event Studies
10 credits

*Exit Award option available

Year 3
Work Based Learning - Industry Placement
30 credits

Event Planning Management
5 credits

Public Relations Management
5 credits

Management Accounting
5 credits

Human Resource Management
5 credits

Services Marketing
5 credits

Tourism Economics
5 credits

Business Intelligence
5 credits

French Language and Culture 3B
5 credits

German Language and Culture 3B
5 credits

Gaeilge Language and Culture 3B
5 credits

Spanish Language and Culture 3B
5 credits

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