Technological University Dublin (TU Dublin) is Ireland's largest and most comprehensive higher education institution. Formed by the merger of three renowned institutes of technology, TU Dublin offers a wide range of programs in various disciplines including engineering, science, business, arts, humanities, and more. With a strong focus on innovation and industry collaboration, TU Dublin provides students with a vibrant and supportive learning environment. The university prides itself on delivering education that is practice-based, industry-relevant, and globally connected, ensuring that graduates are well-prepared for the challenges and opportunities of the modern world.

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Are you fascinated by the way people are hugely engaged by certain brands? Wonder why people buy particular things? Or love finding and sharing information online? This course integrates theory and practical marketing to prepare you for this exciting and evolving industry. You’ll learn all about consumer behaviour, marketing communications and brand management, and how to best use digital tools. This employment-focused degree is right up to date, and answers the needs of of Ireland’s vibrant, fast-expanding technology sector. Employers in Dublin’s Digital Docklands and elsewhere helped us decide on what subjects and topics to include, from core applied digital marketing concepts to graphic design, as well as current trends in marketing technology and traditional business and marketing approaches, including elements of marketing law, HR, accounting and management. Our Digital Marketing degree integrates theory and practical marketing to prepare you for this exciting and evolving industry. You’ll engage with real clients and acquire practical skills in website design and social media, as well as a thorough understanding of the industry landscape. In Year 3, an Applied Industry Project will give you the opportunity to apply what you have learned within a professional environment working alongside a client in industry in addition to your regular lectures. In Year 4, Semester 2, students will venture into industry and work alongside their chosen client partner for a full semester, culminating in the design, implementation, management, and evaluation of a live digital marketing campaign. Show less

Semester 1

Behavioural Studies
Critical Skills Development
Introduction to Digital Marketing
Introduction to Information Technologies, Applications and Social Media
Introduction to Marketing Theory
Electives

Analysing the Media
Culture and Identity
Introduction to Advertising
French 1
German 1
Spanish 1
Semester 2

Business I.T. and Intro to Data Analysis
Introduction to Statistics
Marketing Technology Landscape
The Marketing Communications Industry
Trends in Cultures and Societies
Electives

Active Citizenship
Media Communications
Principles of Management
French 2
German 2
Spanish 2

Semester 3

Behavioural Economics
Database Systems
Graphic Design
International Marketing Applications
Marketing Law
Electives

Human Resource Management
Media Options
French 3
German 3
Spanish
Semester 4

Data Warehousing and Business Intelligence
Fundamentals of Finance & Management Accounting
Information Analysis for Decision Making
Marketing & Business Development
Research Methods
Electives

Personal Finance
PR and Media Relations
French 4
German 4
Spanish

Semester 5

Applied Global Digital Marketing
Consumer Behaviour
Data Analytics and Visualisation
Marketing Channel Management
Project Management
Electives

Event Management/IMC 1
Sales Management
French 5
German Semester 5
Spanish 6
Semester 6

Applied Industry Project/Placement
Quantitative Methods for Marketing
Social Media Marketing and Global PR
Web/App Design & Optimisation
Electives

Event Management/IMC 2
Services & Business Marketing
French 6
German 6
Spanish 5

Minimum Entry Requirements?
What is... Digital Marketing Technologies?
What are my career opportunities?
Module listing
Year One
Year Two
Year Three
Year Four
Semester 7

Digital Content Design and Development
Advanced Data Analysis and Modelling
Creativity and Innovation
Marketing Management
E-Commerce & Strategic Marketing Technologies
Electives

Communications Planning & Strategy
Corporate Strategy & Governance
Global Business
French 7
German 7
Spanish 7
Semester 8

Capstone Work Placement - Preparatory Module
Capstone Work Placement

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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