📚About the Program
Hone professionally relevant communication and creative skills while learning about the roles, messages and impacts of social media, entertainment, advertising and the news in society.
Is social media changing the world for better or worse? How do smartphones shape the way we think and behave? Can popular culture create and challenge stereotypes? Why are ads so effective at persuading people to buy?
Communications and digital media are everywhere and in everything. Journalists, public affairs officers, content creators, entertainment makers, branding experts, digital storytellers, social media influencers, consumers, citizens and activists use all kinds of media every day to produce, send, and receive digital messages and images about the world, to change it in some way.
In the CDMS program, you will develop specialized knowledge about the fast-changing communication and digital media environment in which we live, work, shop, and play, analyze the social dimensions and impacts of many media forms, and hone professional communication and digital media skills linked to thousands of new and exciting careers. You will become a strong communicator who is able to present your ideas in a variety of forms such as research essays, case studies, journals, blogs, videos, digital stories, memes and mini-TED Talks.
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