South East Technological University (SETU) is a new technological university located in the southeast region of Ireland. It was established in 2021 following the merger of three existing Institutes of Technology: Waterford Institute of Technology, Institute of Technology Carlow, and Institute of Technology Kilkenny.

SETU offers a wide range of undergraduate and postgraduate programs in various fields, including business, engineering, science, computing, and humanities. The university is known for its strong focus on practical, hands-on learning, with a particular emphasis on industry partnerships and work-based learning opportunities.

SETU is committed to research and innovation, with a range of research centers and institutes focusing on areas such as renewable energy, digital technologies, and health sciences. The university has a strong track record of working with industry partners on research projects, and many of its research activities have direct applications in industry and society.

SETU is also committed to internationalization, with a diverse student body and partnerships with universities and research institutions worldwide. The university offers various international programs, including study abroad programs and international research collaborations, for students who wish to gain a global perspective on their studies.

Overall, South East Technological University is a highly regarded institution in Ireland, known for its practical approach to learning, research strength, and commitment to internationalization.

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A Business Marketing Degree explores how organisations identify and meet their customers’ needs in a competitive and changing world. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, charities, sporting organisations and small businesses and includes diverse disciplines such as: advertising; sales; brand design; customer psychology; market research; product development. With a wide range of electives to select from, work placement or study abroad options in year 3, and project-based assessment, this is an exciting and flexible degree for anyone interested in business & marketing. Show less

Year 1 / Semester 1

Mandatory
Business Financial Accounting 1
Quantitative Techniques 1
Microeconomics
IT for Business
The Irish Legal System 1
Year 1 / Semester 2

Mandatory
Business Financial Accounting 2
Quantitative Techniques 2
Macroeconomics
Introduction to Law and Legal Research
The Irish Legal System 2
Year 2 / Semester 1

Mandatory
Contract Law 1
Tort Law 1
Introduction to Marketing
An Introduction to Management Theory
Elective
Intermediate Financial Accounting 1
Constitutional Law 1
Year 2 / Semester 2

Mandatory
Management in Action
Contract Law 2
Tort Law 2
Elective
Business Management Accounting
Intermediate Financial Accounting 2
Macroeconomy of Ireland
Contemporary Marketing Practice
Income Tax and Corporation Tax
Supply Chain Management
Constitutional Law 2
Year 3 / Semester 1

Mandatory
Employment Law 1
People Management Functions
Business Finance
Capital Taxes
Elective
Purchasing and Supplier Management
Organisational Behaviour 1
Marketing for Services
Managerial Economics
Business Information Systems 1
Media Law and the Digital Environment 1
Administrative Law 1
Year 3 / Semester 2

Mandatory
Work Placement
Group Elective 1
Business Internship Project
Corporate Finance
Corporate Social Responsibility
New Product Innovation
Organisational Behaviour 2
Global Supply Chain Management
Employment Law 2
Media Law and the Digital Environment 2
Administrative Law 2
Year 4 / Semester 1

Mandatory
Company Law 1
International Business
Strategic Analysis
Elective
European Union Law 1
Consumer Protection Law 1
The Global Economy 1
Industrial Relations 1
Strategic Financial Management
Global Logistics
Global Marketing Strategy
Enterprise Development I
Year 4 / Semester 2

Mandatory
Strategic Positioning
Company Law 2
Group Elective 1
European Union Law 2
Consumer Protection Law 2
Employment Law 2
Media Law and the Digital Environment 2
Administrative Law 2
Group Elective 2
Corporate Finance
Enterprise Development II
The Global Economy 2
New Product Innovation
Organisational Behaviour 2
Industrial Relations 2
Global Supply Chain Management

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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