University of Quebec Trois Rivieres: The University of Quebec Trois Rivieres (UQTR), located in Trois-Rivieres, Canada, is a multidisciplinary institution known for its quality education and research. UQTR offers a wide range of programs in arts, sciences, business, health, and engineering. The university emphasizes practical training, research collaborations, and community engagement to enhance the learning experience and contribute to regional development.

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The training is on a continuum lasting four years. It includes the college component which gives access to a DEC in Administrative Techniques, business management option and the university component which gives access to a Bachelor's degree in business administration, DEC-BAC path in marketing. Thanks to recognition of college coursework equivalent to twenty-four credits (8 university courses) integrating college and university training, students can complete the DEC and the bachelor's degree in four years, i.e. 10 sessions including two summer sessions. . This path allows students to achieve fulfillment in their field of study while enabling them to access the labor market more quickly. As part of the Bachelor of Business Administration, Program Objectives Graduates of the bachelor's program in business administration, marketing path have both general training in all business functions and specialized training in the marketing concentration. The realization of practical work and internships allows students to familiarize themselves with the working environment. Show less

The student must take the following courses (forty-five credits):

ADM1010 Organizational management
ADM1016 Strategic business management
ADM1065 Financial management
ADM1069 Operations management
CTB1064 Management accounting for managers
CTB1091 Basic accounting for managers
DRA1001 Business law I
ECA1010 Macroeconomic analysis in management
ECA1011 Managerial economics
GPE1004 Renewed management of human resources
GPE1012 Organizational behavior: the individual
MKA1001 Introduction to Marketing
PAF1010 Quantitative analysis of management problems
REI1001 Industrial relations: challenges and perspectives
SIF1020 Information systems for management purposes

Optional courses (36 credits)

The student chooses three credits from the following courses:

PAF1011 Introduction to project management
SIF1040 New business technology applications

The student must take the following nine courses (twenty-seven credits):

ADM1075 Marketing Management
MKA1002 Consumer's behavior
MKA1004 Management of sales of goods and services
MKA1005 international marketing
MKA1008 Commercial research
MKA1010 Distribution Management and Retail
MKA1011 Integrated marketing communication
MKA1012 Services, relationship and brand
MKA1013 E-commerce and digital marketing

The student chooses six credits from the following application activities:

GAE1033 Marketing Internship (6 credits)
GAE1034 Marketing application project I
GAE1035 Marketing application project II
MKA1014 Export trade mission (6 credits)

Complementary courses (9 credits)

The student chooses nine credits from the list of suggested complementary courses. Some courses are offered online. Consult the list.

List of Suggested Complementary Courses

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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