Technological University Dublin (TU Dublin) is Ireland's largest and most comprehensive higher education institution. Formed by the merger of three renowned institutes of technology, TU Dublin offers a wide range of programs in various disciplines including engineering, science, business, arts, humanities, and more. With a strong focus on innovation and industry collaboration, TU Dublin provides students with a vibrant and supportive learning environment. The university prides itself on delivering education that is practice-based, industry-relevant, and globally connected, ensuring that graduates are well-prepared for the challenges and opportunities of the modern world.

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Do you see yourself as part of a team that designs advertising and communications campaigns for a public or private-sector organisation? Or advising a company on transforming its public relations activities? In this course, you'll develop the skills and knowledge you need to pursue a career in a wide range of organisations. In this course, developed with the aid of industry practitioners, you'll exercise your creativity in areas such as creating advertisements, organising and running events, running a marketing campaign, creating radio and video ads, crafting a digital marketing strategy, etc. In Year 1, you’ll be introduced to advertising, marketing and social media marketing. You’ll learn the fundamentals of analysing media, and you'll find out how to explore the mind of the consumer. You'll develop your IT skills and learn how create apps. Industry experts will tell you all about the advertising industry. In Year 2, you’ll learn all about graphic design and how to use Photoshop. You'll find out about the rapidly changing media landscape and you'll learn the fundamentals of advertising law. A PR module will teach you how to write a press release and how to handle a corporate crisis. Your IT and data analysis skills will be further developed so that you can use data to create targeted campaigns. In Year 3, you’ll organise an event and fundraise for charity and using cameras and software, you'll make your own radio and TV advertisements You'll learn how to build an effective, functioning website that can be linked to social media. This is the year that you will be given the opportunity to work with a real company on an advertising project. Your final year culminates in the year long Advertising Portfolio module. It takes place in a simulated agency setting, our AdLab that is fully equipped with Mac computers. You’ll work in a team, take a brief from a real company, design a fully integrated campaign, and present your solutions that company and your lecturers. This module will give you excellent networking opportunities, and you’ll leae with a portfolio of work to show potential employers. Previous clients have included DSPCA, Vodafone, Concern, Club Orange and Shamrock Rovers. As well as this module, you'll learn about brand management, entrepreneurship, business ethics and marketing management. Study Abroad Opportunities You can also choose to complete a semester abroad in year three with one of our Erasmus partner institutions in Europe.
 Work Placement You can participate in a work placement during January in an agency or on the client side. Show less

Semester 1

Introduction to Advertising
Critical Skills Development
European Studies
Introduction to Information Technologies, Applications and Social Media
Analysing the Media
Introduction to Marketing Theory
Semester 2

The Marketing Communications Industry
Behavioural Studies
Media Communications
Trends in Cultures and Societies
Business Information Technology and Introduction to Data Analysis
Introduction to Statistics,Semester 3

Culture and Identity
Design Studies
Developing Database Systems
Principles of Law
Media Options
International Marketing Applications
Semester 4

Fundamentals of Financial and Management Accounting
Advertising Law
Data Warehousing and Business Intelligence Systems
Graphic Design
PR and Media Relations
Research Methods,Semester 5

The Consumer as Individual
Global Business
Interactive Marketing
Event Management/IMC 1
Media Production 1
Qualitative Research Methods
*Some modules are elective

Semester 6

The Consumer in the Socio-Cultural Setting
Marketing Across Cultures
Quantitative Methods for Marketing and Advertising
Media Production 2
Web/App Design & Optimisation
Electives

Event Management/IMC 2 (Elective)
Industry Project (Elective),Semester 7

Communications Planning & Strategy
Advertising Portfolio Design 1
Advanced Data Analysis and Modelling
Creativity and Innovation
Marketing Management
Semester 8

Advertising Portfolio Design 2
Small Business Management & Entrepreneurship
Business Ethics
Financial Management
Brand Management

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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